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Global Consumer Segmentation versus Local Market Orientation: Empirical Findings · Study

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ArticleGlobal Consumer Segmentation versus Local Market Orientation: Empirical Findings

Uğur Yavaş1992

Article1992

Global Consumer Segmentation versus Local Market Orientation: Empirical Findings

Uğur Yavaş · Bronislaw J. Verhage · Robert T. Green

88 citations·0/0 files stored·Management International Review

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Consumer Behavior in Brand Consumption and Identification International Business and FDI Consumer Behavior and Market Dynamics

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References

1983THE GLOBALIZATION OF MARKETS 1989Standardization of International Marketing Strategy: Some Research Hypotheses 1985Triad Power: The Coming Shape of Global Competition 1967The Major Dimensions of Perceived Risk 1986Customizing global marketing 1986GLOBAL STANDARDIZATION—COURTING DANGER 1985Characteristics of Mexican American Consumers 1976Perceived Risk and Personality

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Year1992

Typearticle

Published1992-07-01

VenueManagement International Review

ISSN-L0938-8249

Languageen

Citations88

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW246860669

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2001

Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations

2011International market selection and segmentation: perspectives and challenges