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Relationship Marketing Practices and Customer Satisfaction in the Ghanaian Banking Sector
16 references·0 citing·36 second hop
Relationship Marketing Practices and Customer Satisfaction in the Ghanaian Banking Sector (2016)Relationship Marketing Practices and Cust…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Social Influence: Compliance and Conformity (2004)Social Influence: Compliance …Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…A National Customer Satisfaction Barometer: The Swedish Experience (1992)A National Customer Satisfact…Zero defections: quality comes to services. (1990)Zero defections: quality come…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Employee-Organization Linkages: The Psychology of Commitment, Absenteeism, and Turnover. (1984)Employee-Organization Linkage…An Investigation into the Determinants of Customer Satisfaction (1982)An Investigation into the Det…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States. (1970)Exit, Voice and Loyalty: Resp…Quality Is Free: The Art of Making Quality Certain (1979)The SOCO Scale: A Measure of the Customer Orientation of Salespeople (1982)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)Evolving to a New Dominant Logic for Marketing (2003)Exchange and Power in Social Life. (1965)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Exchange and Power in Social Life (2017)Social Behavior: Its Elementary Forms (1963)Social Indicators of Well-Being (1976)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Advances in Consumer Research (2025)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)\nThe use of partial least squares path modeling in international marketing (2009)A study of normative and informational social influences upon individual judgment. (1955)The Norm of Reciprocity: A Preliminary Statement (1960)Self-Perception Theory (1972)The Social Influence of Brand Community: Evidence from European Car Clubs (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Using social and behavioural science to support COVID-19 pandemic response (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Whence Consumer Loyalty? (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)Organizational Images and Member Identification (1994)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions15,223 cited
  • 1979Review of Psychometric theory (2nd ed.).11,466 cited
  • 1970Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States.11,220 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 2004Social Influence: Compliance and Conformity6,582 cited
  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,704 cited
  • 1990Zero defections: quality comes to services.5,435 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,900 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 1984Employee-Organization Linkages: The Psychology of Commitment, Absenteeism, and Turnover.4,653 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,572 cited
  • 1982An Investigation into the Determinants of Customer Satisfaction3,441 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

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3,104 cited
  • 2002Understanding Relationship Marketing Outcomes2,393 cited
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