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Social Media as a Communication Strategy: Content Analysis of Top Nonprofit Foundations’ Micro-blogs in China
16 references·11 citing·40 second hop
Social Media as a Communication Strategy: Content Analysis of Top Nonprofit Foundations’ Micro-blogs in China (2016)Social Media as a Communication Strategy:…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1The Routledge Handbook of Strategic Communication (2014)The Routledge Handbook of Str…Tweeting Social Change (2013)Tweeting Social ChangeInformation, Community, and Action: How Nonprofit Organizations Use Social Media (2012)Information, Community, and A…Keeping up with the digital age: How the American Red Cross uses social media to build relationships (2011)Keeping up with the digital a…Engaging stakeholders through social networking: How nonprofit organizations are using Facebook (2009)Engaging stakeholders through…Adoption of social media for public relations by nonprofit organizations (2009)Adoption of social media for …Defining Strategic Communication (2007)Defining Strategic Communicat…Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function (2006)Furnishing the Edifice: Ongoi…Interactivity and vividness effects on social presence and involvement with a web-based advertisement (2003)Interactivity and vividness e…Toward a dialogic theory of public relations (2002)Toward a dialogic theory of p…Two-Way Symmetrical Public Relations: Past, Present, and Future (2001)Two-Way Symmetrical Public Re…How activist organizations are using the Internet to build relationships (2001)How activist organizations ar…Building dialogic relationships through the world wide web (1998)Building dialogic relationshi…Organizational Information Requirements, Media Richness and Structural Design (1986)Organizational Information Re…The diffusion of innovations (1983)The diffusion of innovationsImproving nonprofit engagement on social media: Using big data, machine-learning, and sentiment analysis to evaluate leading nonprofits’ message strategies on Twitter/X (2024)Improving nonprofit engagemen…Constructing Care-Based Corporate Social Responsibility (CSR) Communication During the COVID-19 Pandemic: A Comparison of Fortune 500 Companies in China and the United States (2023)Constructing Care-Based Corpo…The employment of dialogic principles in the websites and social media platforms of museums in China (2022)The employment of dialogic pr…Relationship Cultivation via Social Media During the COVID-19 Pandemic: Evidence From China and the U.S (2022)Relationship Cultivation via …Relationship cultivation and public engagement via social media during the covid-19 pandemic in China (2021)Relationship cultivation and …Managing relationships on Facebook: A long-term analysis of leading companies in Germany (2021)Managing relationships on Fac…How Do Businesses Help during Natural Disasters? A Content Analysis of Corporate Disaster Aid on Twitter (2020)How Do Businesses Help during…Examining Government Dialogic Orientation in Social Media Strategies, Outcomes, and Perceived Effectiveness:A Mixed-Methods Approach (2020)Examining Government Dialogic…Sivil Toplum Kuruluşlarının Sosyal Medyada İlişki Kurma ve İletişim Stratejileri: Yeşilay Türkiye Facebook Sayfası Örneği (2019)Sivil Toplum Kuruluşlarının S…Engaging publics in the mobile era: A study of Chinese charitable foundations’ use of WeChat (2019)Engaging publics in the mobil…Connecting the dots: A longitudinal observation of relief organizations' representational networks on social media (2017)Connecting the dots: A longit…The Logic of Scientific Discovery. 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this work references cited by second hop

References

  • 2019Diffusion of Innovations 137,320 cited
  • 1986Organizational Information Requirements, Media Richness and Structural Design9,719 cited
  • 1983The diffusion of innovations6,164 cited
  • 2007Defining Strategic Communication1,279 cited
  • 2002Toward a dialogic theory of public relations1,247 cited
  • 1998Building dialogic relationships through the world wide web1,235 cited
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  • 2012Information, Community, and Action: How Nonprofit Organizations Use Social Media1,083 cited
  • 2003Interactivity and vividness effects on social presence and involvement with a web-based advertisement653 cited
  • 2011Keeping up with the digital age: How the American Red Cross uses social media to build relationships583 cited
  • 2013Tweeting Social Change545 cited
  • 2001How activist organizations are using the Internet to build relationships540 cited
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  • 2001Two-Way Symmetrical Public Relations: Past, Present, and Future468 cited
  • 2009Adoption of social media for public relations by nonprofit organizations

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441 cited
  • 2014The Routledge Handbook of Strategic Communication423 cited
  • Cited by

    • 2021Relationship cultivation and public engagement via social media during the covid-19 pandemic in China40 cited
    • 2017Connecting the dots: A longitudinal observation of relief organizations' representational networks on social media32 cited
    • 2023Constructing Care-Based Corporate Social Responsibility (CSR) Communication During the COVID-19 Pandemic: A Comparison of Fortune 500 Companies in China and the United States30 cited
    • 2022Relationship Cultivation via Social Media During the COVID-19 Pandemic: Evidence From China and the U.S23 cited
    • 2020How Do Businesses Help during Natural Disasters? A Content Analysis of Corporate Disaster Aid on Twitter23 cited
    • 2020Examining Government Dialogic Orientation in Social Media Strategies, Outcomes, and Perceived Effectiveness:A Mixed-Methods Approach21 cited
    • 2019Engaging publics in the mobile era: A study of Chinese charitable foundations’ use of WeChat19 cited
    • 2021Managing relationships on Facebook: A long-term analysis of leading companies in Germany13 cited
    • 2019Sivil Toplum Kuruluşlarının Sosyal Medyada İlişki Kurma ve İletişim Stratejileri: Yeşilay Türkiye Facebook Sayfası Örneği9 cited
    • 2024Improving nonprofit engagement on social media: Using big data, machine-learning, and sentiment analysis to evaluate leading nonprofits’ message strategies on Twitter/X8 cited
    • 2022The employment of dialogic principles in the websites and social media platforms of museums in China4 cited