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ArticleMarketing segmentation using the particle swarm optimization algorithm: a case study

Chu Chai Henry Chan2016

Article2016

Marketing segmentation using the particle swarm optimization algorithm: a case study

Chu Chai Henry Chan · Ying-Rown Hwang · Hsin‐Chieh Wu

18 citations·0/0 files stored·Journal of Ambient Intelligence and Humanized Computing

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Customer churn and segmentation Advanced Clustering Algorithms Research Data Mining and Machine Learning Applications

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References

2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry 2004An integrated data mining and behavioral scoring model for analyzing bank customers 2000Option price forecasting using neural networks 2004Joint optimization of customer segmentation and marketing policy to maximize long-term profitability 2004A purchase-based market segmentation methodology 2004Product portfolio identification based on association rule mining 2003An intelligent system for customer targeting: a data mining approach 2002Segmenting the market of West Australian senior tourists using an artificial neural network

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2024AI-Powered Customer Segmentation For Marketing 2023Transactional data-based customer segmentation applying CRISP-DM methodology: A systematic review 2023Machine Learning Applications for Consumer Behavior Prediction 2017Classifying and Understanding Prospective Customers via Heterogeneity of Supermarket Stores

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Year2016

Typearticle

Published2016-07-12

VenueJournal of Ambient Intelligence and Humanized Computing

ISSN-L1868-5137

Languageen

Citations18

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/s12652-016-0389-9

openalex_workW2472845752

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