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Marketing segmentation using the particle swarm optimization algorithm: a case study
13 references·4 citing·49 second hopsampled
Marketing segmentation using the particle swarm optimization algorithm: a case study (2016)Marketing segmentation using the particle…Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer (2007)Intelligent value-based custo…Online Auction Customer Segmentation Using a Neural Network Model (2005)Online Auction Customer Segme…Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms (2005)Customer Targeting: A Neural …Product portfolio identification based on association rule mining (2004)Product portfolio identificat…Joint optimization of customer segmentation and marketing policy to maximize long-term profitability (2004)Joint optimization of custome…An integrated data mining and behavioral scoring model for analyzing bank customers (2004)An integrated data mining and…A purchase-based market segmentation methodology (2004)A purchase-based market segme…Segmentation of stock trading customers according to potential value (2003)Segmentation of stock trading…An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)An LTV model and customer seg…An intelligent system for customer targeting: a data mining approach (2003)An intelligent system for cus…Segmenting the market of West Australian senior tourists using an artificial neural network (2002)Segmenting the market of West…Option price forecasting using neural networks (2000)Option price forecasting usin…Segmentation of the on-line shopping market using neural networks (1999)Segmentation of the on-line s…AI-Powered Customer Segmentation For Marketing (2024)AI-Powered Customer Segmentat…Transactional data-based customer segmentation applying CRISP-DM methodology: A systematic review (2023)Transactional data-based cust…Machine Learning Applications for Consumer Behavior Prediction (2023)Machine Learning Applications…Classifying and Understanding Prospective Customers via 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References

  • 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry411 cited
  • 2004An integrated data mining and behavioral scoring model for analyzing bank customers234 cited
  • 2000Option price forecasting using neural networks218 cited
  • 2004Joint optimization of customer segmentation and marketing policy to maximize long-term profitability192 cited
  • 2004A purchase-based market segmentation methodology189 cited
  • 2004Product portfolio identification based on association rule mining173 cited
  • 2003An intelligent system for customer targeting: a data mining approach160 cited
  • 2002Segmenting the market of West Australian senior tourists using an artificial neural network158 cited
  • 2005Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms154 cited
  • 2007Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer145 cited
  • 1999Segmentation of the on-line shopping market using neural networks129 cited
  • 2003Segmentation of stock trading customers according to potential value111 cited
  • 2005Online Auction Customer Segmentation Using a Neural Network Model31 cited

Cited by

  • 2024AI-Powered Customer Segmentation For Marketing

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18 cited
  • 2023Transactional data-based customer segmentation applying CRISP-DM methodology: A systematic review15 cited
  • 2023Machine Learning Applications for Consumer Behavior Prediction11 cited
  • 2017Classifying and Understanding Prospective Customers via Heterogeneity of Supermarket Stores9 cited