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Übereinstimmung von Marken- und Konsumentenpersönlichkeit als Determinante des Kaufverhaltens — Eine Metaanalyse der Selbstkongruenzforschung
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Übereinstimmung von Marken- und Konsumentenpersönlichkeit als Determinante des Kaufverhaltens — Eine Metaanalyse der Selbstkongruenzforschung (2006)Übereinstimmung von Marken- und Konsument…Advances in Consumer Research (2025)Advances in Consumer ResearchA Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Methods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Methods of Meta-Analysis: Cor…Practical Meta-Analysis (2000)Practical Meta-AnalysisDimensions of Brand Personality (1997)Dimensions of Brand Personali…Meta-Analytic Procedures for Social Research. (1994)Meta-Analytic Procedures for …A Meta-Analysis of Cronbach's Coefficient Alpha (1994)A Meta-Analysis of Cronbach's…Meta-Analytic Procedures for Social Research (1991)Meta-Analytic Procedures for …Attitudes, Personality and Behavior (1988)Attitudes, Personality and Be…Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control (1986)Prediction of goal-directed b…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Conceiving the self (1979)Conceiving the selfPrimary, Secondary, and Meta-Analysis of Research (1976)Primary, Secondary, and Meta-…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)A basic introduction to fixed-effect and random-effects models for meta-analysis (2010)Conducting Meta-Analyses in R with the metafor Package (2010)Self-discrepancy: A theory relating self and affect. (1987)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Handbook of Positive Psychology (2001)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)A meta-analytic test of intergroup contact theory. (2006)Active learning increases student performance in science, engineering, and mathematics (2014)
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References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2000Practical Meta-Analysis9,196 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1988Attitudes, Personality and Behavior6,824 cited
  • 1979Conceiving the self5,872 cited
  • 2015Methods of Meta-Analysis: Correcting Error and Bias in Research Findings5,540 cited
  • 1986Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control5,523 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1976Primary, Secondary, and Meta-Analysis of Research4,889 cited
  • 1991Meta-Analytic Procedures for Social Research4,635 cited
  • 1994Meta-Analytic Procedures for Social Research.4,249 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha3,020 cited

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