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Advertising between Archetype and Brand Personality
16 references·2 citing·43 second hop
Advertising between Archetype and Brand Personality (2016)Advertising between Archetype and Brand P…DIMENSIONS OF BRAND PERSONALITY ATTRIBUTIONS: A PERSON-CENTRIC APROACH IN THE GERMAN CULTURAL CONTEXT (2007)DIMENSIONS OF BRAND PERSONALI…Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Destination Personality: An A…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Communicating Experiences: A Narrative Approach to Creating Service Brand Image (1997)Communicating Experiences: A …A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality (1995)A Brand As a Character, a Par…The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research (1994)The Bridge from Text to Mind:…Managing People Across Cultures (1994)Managing People Across Cultur…The structure of phenotypic personality traits. (1993)The structure of phenotypic p…Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Universals in the Content and…Possessions and the Extended Self (1988)Possessions and the Extended …Toward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings. (1963)Toward an adequate taxonomy o…Anatomy of Criticism: Four Essays (1959)Anatomy of Criticism: Four Es…Anatomy of Criticism (1957)Anatomy of CriticismWartime transformation of advertising discourse in Ukraine: a cultural perspective on civilian soft power (2025)Wartime transformation of adv…DOS HEMISFERIOS: REBRANDING STRATEGY for a NASCENT ECUADORIAN WINE MARKET (2025)DOS HEMISFERIOS: REBRANDING S…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. 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References

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  • 1988Possessions and the Extended Self9,050 cited
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191 cited
  • 1994Managing People Across Cultures167 cited
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    • 2025Wartime transformation of advertising discourse in Ukraine: a cultural perspective on civilian soft power3 cited
    • 2025DOS HEMISFERIOS: REBRANDING STRATEGY for a NASCENT ECUADORIAN WINE MARKET0 cited