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• 2006Modeling no-notice mass evacuation using a dynamic traffic flow optimization model227 cited
• 2019Tailoring in the digital era: Stimulating dialogues on health topics in collaboration with social media influencers137 cited
• 2002Use of cognitive interview techniques in the development of nutrition surveys and interactive nutrition messages for low-income populations128 cited
• 2009Using Theoretical Constructs to Identify Key Issues for Targeted Message Design: African American Seniors' Perceptions About Influenza and Influenza Vaccination64 cited
• 2015The Step approach to Message Design and Testing (SatMDT): A conceptual framework to guide the development and evaluation of persuasive health messages60 cited
• 2005It's the Product: Do Risky Products Compel Attention and Elicit Arousal in Media Users?48 cited
• 2005Motivating Women and Men to Take Protective Action Against Rape: Examining Direct and Indirect Persuasive Fear Appeals46 cited
• 2000Perlocutions: The Achilles' heel of speech act theory42 cited
• 2010The Message Development Tool: A Case for Effective Operationalization of Messaging in Social Marketing Practice32 cited
• 2013Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising31 cited
• 2004Using Theory in Psychological Interventions28 cited
• 2009Black Youth's Personal Involvement in the HIV/AIDS Issue: Does the Public Service Announcement Still Work?