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Looking Through the Crystal Ball · Study

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ChapterLooking Through the Crystal Ball

Deborah J. MacInnis2005

Chapter2005

Looking Through the Crystal Ball

Deborah J. MacInnis · Vanessa M. Patrick · C. Whan Park

30 citations·0/0 files stored·Emerald Group Publishing Limited eBooks

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Forecasting Techniques and Applications Marketing and Advertising Strategies Competitive and Knowledge Intelligence

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References

1979Prospect Theory: An Analysis of Decision under Risk 2001Social Cognitive Theory: An Agentic Perspective 2025Advances in Consumer Research 1982Judgment under Uncertainty 1988Illusion and well-being: A social psychological perspective on mental health.1986Possible selves.1970Information and Consumer Behavior 1980Unrealistic optimism about future life events.

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Details

Year2005

Typechapter

Published2005-11-01

VenueEmerald Group Publishing Limited eBooks

Languageen

Citations30

Files0 public / 0

ShelfForecasting Techniques and Applications

Identifiers

doi10.1108/s1548-6435(2005)0000002006

openalex_workW2482690482

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