Customers’ Perceived Experiences of Restaurant Environment

Wen-Chuan Chang · Li-Hui Chang · Shih‐Shuo Yeh

7 citations0/0 files storedEmerald Group Publishing Limited eBooks

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Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

Abstract Literature reveals that a positive store environment is likely to be a driver to enhance buying experiences and stimulate customers purchase decision. This study further investigates the perception of restaurant environment. A field survey is conducted in the Chiayi City, Taiwan by collecting 398 usable samples. The questionnaire is based on past studies of store environment attributes, therefore, considers ambient, design, and social factors. The study finds that a high correlation exists between ambient factor and design factor. It suggests that they could be viewed as a conjunctive dimension. Furthermore, one result indicates that primary and secondary emotions create different levels of impact on planned behaviors.

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1991The theory of planned behavior 2025Advances in Consumer Research 1995A cognitive-affective system theory of personality: Reconceptualizing situations, dispositions, dynamics, and invariance in personality structure.2006Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior1 1974Atmospherics as a Marketing Tool 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 1971Nebraska Symposium on Motivation, 1969.2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.

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