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The Handbook of Marketing Research
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The Handbook of Marketing Research (2006)The Handbook of Marketing ResearchHow does open innovation lead competitive advantage? 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  • 1994A structural equation model of latent segmentation and product choice for cross-sectional revealed preference choice data487 cited
  • 2010Customers behaving badly: a state of the art review, research agenda and implications for practitioners289 cited
  • 1994Experimental analysis of choice271 cited
  • 2011The impact of hospital brand image on service quality, patient satisfaction and loyalty242 cited
  • 2014Social interaction, convenience and customer satisfaction: The mediating effect of customer experience226 cited
  • 2014The role of social network websites in the consumer–brand relationship224 cited
  • 2012COMPARING ALTERNATIVE MODELS OF HETEROGENEITY IN CONSUMER CHOICE BEHAVIOR197 cited
  • 2010Global brand positioning and perceptions183 cited
  • 2019A big data driven framework for demand-driven forecasting with effects of marketing-mix variables152 cited
  • 2014Professional respondents in nonprobability online panels140 cited
  • 2001The Statistical Analysis of Discrete‐Response CV Data128 cited
  • 2017The impact of lean practices on operational performance – an empirical investigation of Indian process industries125 cited
  • 1994Experimental destination choice analysis117 cited
  • 2019How does open innovation lead competitive advantage? A dynamic capability view perspective

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112 cited
  • 2009Drivers' Understanding of Adaptive Cruise Control Limitations70 cited
  • 2016Customer lifetime value determination based on RFM model69 cited