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Air-Design als Erfolgsfaktor im Handel
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Air-Design als Erfolgsfaktor im Handel (1998)Air-Design als Erfolgsfaktor im HandelPoint-of-Sale-Marketing (2012)Point-of-Sale-MarketingScent Marketing: Making Olfactory Advertising Pervasive (2011)Scent Marketing: Making Olfac…Scent Marketing: Subliminal Advertising Messages. (2009)Scent Marketing: Subliminal A…Point-of-Sale-Marketing (2008)Point-of-Sale-MarketingMarketing for Real and Virtual Museums: A Marketing Model to Explain Visitor Behavior in Real Museums and an Outlook on its Applicability to Virtual Museums (2002)Marketing for Real and Virtua…A Theory of Psychological Reactance (1968)The Foul and the Fragrant: Odor and the French Social Imagination (1988)Affective Computing (1997)To protect and support: Why would consumers find foods tastier if these foods help support a desired self‐identity (2021)Analysis of psychological aspects of Lovemarks formation (2022)Innovation and trends in olfactory marketing: A review of the literature (2022)An approach to environmental psychology (1974)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Retailing in Germany: Current Landscape and Future Trends (2009)Digital Signage im stationären Handel – Das Anwendungs- und Wirkungspotenzial eines neuen POS-Mediums (2010)Advances in Consumer Research (2025)There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making (1995)The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands (2000)Placing of aroma compounds by food sales promotion in chosen services business (2016)2. The sense of smell (2017)Smells in Sustainable Environments: The Scented Silk Road to Spending (2021)Feeling and thinking: Preferences need no inferences. (1980)Store atmosphere and purchasing behavior (1994)E-satisfaction: an initial examination (2000)Play, Flow, and the Online Search Experience (2004)
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  • 2012Point-of-Sale-Marketing24 cited
  • 2009Scent Marketing: Subliminal Advertising Messages.22 cited
  • 2011Scent Marketing: Making Olfactory Advertising Pervasive20 cited
  • 2008Point-of-Sale-Marketing12 cited
  • 2002Marketing for Real and Virtual Museums: A Marketing Model to Explain Visitor Behavior in Real Museums and an Outlook on its Applicability to Virtual Museums1 cited

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