References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
• 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models12,855 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
• 1991Managing Brand Equity7,170 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
• 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,486 cited
• 2006Brands and Branding: Research Findings and Future Priorities2,347 cited
• 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,214 cited
• 2011A Framework for Conceptual Contributions in Marketing1,739 cited
• 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
• 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,170 cited
• 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,049 cited
• 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
• 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility992 cited
• 2004