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Brand personality as a direct cause of brand extension success: does self-monitoring matter?
16 references·6 citing·39 second hop
Brand personality as a direct cause of brand extension success: does self-monitoring matter? (2016)Brand personality as a direct cause of br…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Possessions and the Extended Self (1988)Possessions and the Extended …Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…The role of theories in conceptual coherence. (1985)The role of theories in conce…The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective (1983)The Role of Products as Socia…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Self-monitoring of expressive behavior. (1974)Self-monitoring of expressive…The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study (2022)The impact of luxury brand st…Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment (2022)Impact of brand nostalgia on …Is HUGO still the BOSS? Investigating the reciprocal effects of brand extensions on brand personality of luxury brands (2020)Is HUGO still the BOSS? Inves…Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy (2019)Increasing purchasing intenti…Effects of personal dispositions, familiarity and consumption situation on Western brands’ packaging (2019)Effects of personal dispositi…Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong (2019)Consumer attitudes toward dow…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The psychology of interpersonal relations. 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this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 1974Self-monitoring of expressive behavior.3,416 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1985The role of theories in conceptual coherence.2,803 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited

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  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • Cited by

    • 2019Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy30 cited
    • 2022The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study26 cited
    • 2022Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment22 cited
    • 2019Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong16 cited
    • 2019Effects of personal dispositions, familiarity and consumption situation on Western brands’ packaging14 cited
    • 2020Is HUGO still the BOSS? Investigating the reciprocal effects of brand extensions on brand personality of luxury brands14 cited