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The Green Marketing Manifesto
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The Green Marketing Manifesto (2012)The Green Marketing ManifestoThe Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam (2025)The Impact of 7Ps Green Marke…Promotion of Sustainable Products: Can Sustainability Labels Promote User Selection of Environmentally Friendly Products? (2024)Promotion of Sustainable Prod…The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumer’s Green Buying Behaviour: Empirical Evidence in Ethiopia (2023)The Mediating Role of Green P…PERAN GREEN MARKETING, GREEN BRAND IMAGE TERHADAP PURCHASE INTENTION DENGAN GREEN TRUST SEBAGAI VARIABEL INTERVENING (2022)PERAN GREEN MARKETING, GREEN …Pengaruh Green Marketing dan Green Product terhadap Green Purchase Intention pada Alang Alang Zero Waste Shop (2022)Pengaruh Green Marketing dan …PENGARUH GREEN PRODUCT TERHADAP MINAT BELI ULANG KONSUMEN MELALUI GREEN ADVERTISING (Studi Terhadap Konsumen Starbucks) (2021)PENGARUH GREEN PRODUCT TERHAD…Green Marketing Strategy (2021)Green Marketing StrategyApplication of green marketing mix of beauty products on sales through purchase decisions as intervening variable (2021)Application of green marketin…Green marketing orientation: Conceptualization, scale development and validation (2017)Green marketing orientation: …Green Marketing and Purchase Behaviour of Generation Y-Consumers (2014)Green Marketing and Purchase …Principles of Marketing (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Evolution of sustainability in supply chain management: A literature review (2017)How Can Industrial SMEs Achieve Sustainability through Cleaner Production? Green Marketing’s Role as a Mediator (2024)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Scale Development : Theory and Applications (1991)The interplay of strategic and internal green marketing orientation on competitive advantage (2018)An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior (2019)“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior (2022)Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy (1995)Research Methods for Business (2007)The Green Marketing Manifesto (2007)Investigating the Impact of Green Marketing on Stay Decisions: The Mediating Role of Green Consumer Behavior (2023)Corporate environmentalism: the construct and its measurement (2002)Manajemen Pemasaran (dasar,konsep dan strategi) (2002)Transformative green marketing: Impediments and opportunities (2011)Pengujian Isu-Isu Lingkungan Dan Merek Terhadap Minat Pembelian Produk Ramah Lingkungan: Kerangka Theory Of Planned Behavior (2023)STRATEGIC RESPONSES TO INSTITUTIONAL PROCESSES (1991)A Natural-Resource-Based View of the Firm (1995)Dynamic capabilities: what are they? (2000)Reliabilitas dan validitas (1997)Prosedur Penelitian Suatu Pendekatan Praktik (2006)Metode Penelitian Survei (2012)Green Marketing and Green Innovation on Green Purchase Intention Through Green Brand Image in Consumer Skincare (2024)Perilaku Konsumen: Implikasi pada Strategi Pemasaran (2008)Consumer Behavior: Building Marketing Strategy (2010)Perilaku Konsumen Dalam Persaingan Bisnis Kontemporer (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Influence of locus of control on green buyer behaviour: mediating role of motivation and the moderating role of health consciousness (2024)Product design and business model strategies for a circular economy (2016)Transforming Our World: The 2030 Agenda for Sustainable Development (2018)A sustainable step forward: Exploring factors influencing the purchase intentions towards remanufactured products using fsQCA (2024)Signaling sustainability in online fashion consumption: The role of credibility induced by certification labels (2025)The Impact of Sustainable Supply Chain Strategies on E-Commerce Consumer Purchasing Behavior: Considering the Moderating Effect of Big Data Analytics (2025)The Commitment-Trust Theory of Relationship Marketing (1994)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A Novel Perspective on Green Advertising: The Interactive Effect of Message Framing and Advertising Type on Consumer's Green Purchase Intention (2025)Perceptions of Greenwashing and Purchase Intentions: A Model of Gen Z Responses to ESG-Labeled Digital Advertising (2025)
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  • 2017Green marketing orientation: Conceptualization, scale development and validation577 cited
  • 2025The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam22 cited
  • 2024Promotion of Sustainable Products: Can Sustainability Labels Promote User Selection of Environmentally Friendly Products?18 cited
  • 2021Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable13 cited
  • 2022PERAN GREEN MARKETING, GREEN BRAND IMAGE TERHADAP PURCHASE INTENTION DENGAN GREEN TRUST SEBAGAI VARIABEL INTERVENING12 cited
  • 2021PENGARUH GREEN PRODUCT TERHADAP MINAT BELI ULANG KONSUMEN MELALUI GREEN ADVERTISING (Studi Terhadap Konsumen Starbucks)12 cited
  • 2014Green Marketing and Purchase Behaviour of Generation Y-Consumers10 cited
  • 2023The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumer’s Green Buying Behaviour: Empirical Evidence in Ethiopia7 cited
  • 2022Pengaruh Green Marketing dan Green Product terhadap Green Purchase Intention pada Alang Alang Zero Waste Shop6 cited
  • 2021Green Marketing Strategy6 cited

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