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Sponsorship networks: toward an innovative model

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References

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2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited

Cited by

2020Understanding sport sponsorship decision-making – an exploration of the roles and power bases in the sponsors’ buying center17 cited
2019The Role of Culture in Sports Sponsorship: an Update16 cited
2022Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers: the moderating effects of product involvement and consumer awareness14 cited
2018Football clubs as mediators in sponsor-stakeholder relations14 cited
2021Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption?13 cited
2019The gladiatorial sponsorship arena: how ambushing impacts memory12 cited
2020Building a brand portfolio: the case of English Football League (EFL) clubs12 cited
2017Sponsor networks and business relations orchestrated by team sports clubs11 cited
2018Conceptualizing the Dissolution of a Social Marketing Sponsorship11 cited
2021The Influence of Second Screen Multitasking on Sponsorship Effects9 cited
2020The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory7 cited