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Marketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study
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Marketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study (2016)Marketing importance and marketing perfor…WHAT IS A PROFESSIONAL SERVICE FIRM? TOWARD A THEORY AND TAXONOMY OF KNOWLEDGE-INTENSIVE FIRMS. 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References

  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1991The performance measurement manifesto.1,295 cited
  • 2010WHAT IS A PROFESSIONAL SERVICE FIRM? TOWARD A THEORY AND TAXONOMY OF KNOWLEDGE-INTENSIVE FIRMS.1,079 cited
  • 2007Service Management and Marketing: Customer Management in Service Competition892 cited
  • 1997Managing the Professional Service Firm661 cited
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  • 2008Business Intelligence: An Analysis of the Literature1309 cited
  • 2002Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives289 cited
  • 1999Marketing Performance Measures: History and Interrelationships288 cited
  • 1993MANAGING THE KNOWLEDGE‐BASED ORGANIZATION: THE CASE OF ARCHITECTURAL PRACTICE216 cited
  • 2001E-reputation: The role of mission and vision statements in positioning strategy157 cited
  • 2008Assessing marketing performance: don't settle for a silver metric129 cited
  • 2000Business‐to‐business marketing Service recovery and customer satisfaction issues with ocean shipping lines110 cited
  • 2005Sustainable competitive advantage of internet firms

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79 cited
  • 2008Contemporary marketing in professional services78 cited
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