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Wettbewerbsstrategien im Einzelhandel
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Wettbewerbsstrategien im Einzelhandel (1998)Wettbewerbsstrategien im EinzelhandelDoes sustainability matter? A structural equation model for cross-border online purchasing behaviour (2019)Does sustainability matter? A…Point-of-Sale-Marketing (2012)Point-of-Sale-MarketingThe effects of acquisition and transaction shopping value perceptions on retail format usage intentions: an illustration from discount stores (2009)The effects of acquisition an…Point-of-Sale-Marketing (2008)Point-of-Sale-MarketingPreiswahrnehmung und Preisoptik (2003)Preiswahrnehmung und Preisopt…Sportmarketing (2001)SportmarketingAn approach to environmental psychology (1974)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Advances in Consumer Research (2025)Die Betriebswirtschaft (1953)Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice (1990)Mental Accounting and Consumer Choice (2008)Mental Accounting and Consumer Choice (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)German Grocery Discounters: Dynamics and Regional Impact. the Case of Schleswig-Holstein (Germany) (2014)The partial least squares approach for structural equation modeling. (1998)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Competing corporate sustainability perceptions in a global retail organization (2020)Uncovering Sustainability Insights from Amazon’s Eco-Friendly Product Reviews for Design Optimization (2023)Bitcoin adoption in online payments: examining consumer intentions and word-of-mouth recommendations (2024)Store atmosphere and purchasing behavior (1994)E-satisfaction: an initial examination (2000)Play, Flow, and the Online Search Experience (2004)Dienstleistungsmarketing (1997)Gibt es ein branchenspezifisches Marketing? Zur Bedeutung einer branchenorientierten Sichtweise des Marketing in Wissenschaft, Lehre und Praxis (2001)Konsumentenverhalten (2019)Konsumentenverhalten (2022)
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  • 2012Point-of-Sale-Marketing24 cited
  • 2019Does sustainability matter? A structural equation model for cross-border online purchasing behaviour19 cited
  • 2009The effects of acquisition and transaction shopping value perceptions on retail format usage intentions: an illustration from discount stores16 cited
  • 2001Sportmarketing15 cited
  • 2003Preiswahrnehmung und Preisoptik12 cited
  • 2008Point-of-Sale-Marketing12 cited

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