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Cited by

• 2008A semiotic analysis of nostalgia as a connection to the past147 cited
• 2010An exploratory study of marketing, logistics, and ethics in packaging innovation70 cited
• 2014Value co-creation between the ‘inside’ and the ‘outside’ of a company50 cited
• 2004Instrumentalisations de la sémiotique24 cited
• 2010The construction of fun in food advertisements targeting children19 cited
• 2011Political communication management17 cited
• 2009La communication environnementale interne d’entreprise aujourd’hui17 cited
• 2013Shopping in a mall: A typology of four shopping trips12 cited
• 2012Comment le marketing politique et publicitaire construit la mythologie de la diversité10 cited
• 2017Does Storytelling Add Value? The case of Bordeaux Fine Wines1 cited
• 2015Récits de marque en contexte collaboratif1 cited