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Formative Evaluation Research in Campaign Design
6 references·16 citing·42 second hop
Formative Evaluation Research in Campaign Design (2001)Formative Evaluation Research in Campaign…The health belief model: Explaining health behavior through expectancies. (1990)The health belief model: Expl…Focus Groups: Theory and Practice (1990)Focus Groups: Theory and Prac…Focus Groups: A Practical Guide for Applied Research (1989)Focus Groups: A Practical Gui…The Health Belief Model: A Decade Later (1984)The Health Belief Model: A De…Cognitive and physiological processes in fear appeals and attitude change : A revised theory of protection motivation (1983)Cognitive and physiological p…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unify…Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media (2021)Precision Public Health Campa…A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment (2020)A novel approach to conductin…Using metacognitive cues to amplify message content: a new direction in strategic communication (2019)Using metacognitive cues to a…Reliable, valid and efficient evaluation of media messages (2019)Reliable, valid and efficient…Vested Interest, Disaster Preparedness, and Strategic Campaign Message Design (2014)Vested Interest, Disaster Pre…Guidelines for Formative Evaluation Research in Campaign Design (2013)Guidelines for Formative Eval…Advances In Public Communication Campaigns (2012)Advances In Public Communicat…Issues in Evaluating Mass Media-Based Health Communication Campaigns (2011)Issues in Evaluating Mass Med…Effects of gain- and loss-framed messages on the sun safety behavior of adolescents: The moderating role of risk perceptions (2011)Effects of gain- and loss-fra…Assessing the Relationship Between Perceived Message Sensation Value and Perceived Message Effectiveness: Analysis of PSAs From an Effective Campaign (2010)Assessing the Relationship Be…The Perceived Effectiveness of Persuasive Messages: Questions of Structure, Referent, and Bias (2008)The Perceived Effectiveness o…Formative Research to Develop a Mass Media Campaign to Increase Physical Activity and Nutrition in a Multiethnic State (2008)Formative Research to Develop…Media Usage as Health Segmentation Variables (2007)Media Usage as Health Segment…Effective Mass Media Strategies for Drug Abuse Prevention Campaigns (2007)Effective Mass Media Strategi…Enacting "Health Communication": The Field of Health Communication as Constructed Through Publication in Scholarly Journals (2004)Enacting "Health Communicatio…PUBLIC COMMUNICATION CAMPAIGN EVALUATION An Environmental Scan of Challenges, Criticisms, Practice, and Opportunities Prepared for the Communications Consortium Media Center (2002)PUBLIC COMMUNICATION CAMPAIGN…Communication and Persuasion (1986)Behavioral Expressions and Biosocial Bases of Sensation Seeking (1994)Using Communication Theory for Health Promotion (2012)Perceived Message Sensation Value and Psychological Reactance: A Test of the Dominant Thought Disruption Hypothesis (2013)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Photo-sharing social media for eHealth: analysing perceived message effectiveness of sexual health information on Instagram (2017)Research in Organizational Behavior. (1986)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Influence of Presumed Influence (2003)Explaining the Relationships among Supportive Message Quality, Evaluations, and Outcomes: A Dual-Process Approach (2012)The Effects of Integrating Instrumental and Affective Arguments in Rhetorical and Testimonial Health Messages (2013)Inoculation in Competitive Framing (2014)Generalized expectancies for internal versus external control of reinforcement. (1966)Social Learning Theory. (1978)From Intentions to Actions: A Theory of Planned Behavior (1985)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Understanding Attitudes and Predicting Social Behavior (1980)Social Learning Theory and the Health Belief Model (1988)Putting the fear back into fear appeals: The extended parallel process model (1992)Beyond the divide between cognition and discourse: Using interpretative phenomenological analysis in health psychology (1996)Sensation Seeking : Beyond the Optimal Level of Arousal (1979)Health Behavior and Health Education: Theory, Research, and Practice (1992)Challenges in Evaluating Health Communication Campaigns: Defining the Issues (2009)Cashing in on Education: Women, Childcare, and Prosperity in Latin America and the Caribbean (2016)Diffusion of Innovations 1 (2019)Resistance and Persuasion (2004)A 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go From Here? (2006)Psychosocial Determinants of Teens’ Online Engagement in Drug Prevention Social Media Campaigns: Implications for Public Health Organizations (2018)Strategizing for social change in nonprofit contexts: A typology of communication approaches in public communication campaigns (2018)Psychological profiles of COVID vaccine-hesitant individuals and implications for vaccine message design strategies (2023)The methodology of Focus Groups: the importance of interaction between research participants (1994)Focus Groups as Qualitative Research (1997)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)Uma revisão sobre os conceitos de acesso e utilização de serviços de saúde (2004)Vaccine hesitancy (2013)Acceptance of COVID-19 Vaccination during the COVID-19 Pandemic in China (2020)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Methods of data collection in qualitative research: interviews and focus groups (2008)Intention—Behavior Relations: A Conceptual and Empirical Review (2002)Does changing behavioral intentions engender behavior change? 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this work references cited by second hop

References

  • 1977Self-efficacy: Toward a unifying theory of behavioral change.35,363 cited
  • 1989Focus Groups: A Practical Guide for Applied Research8,522 cited
  • 1984The Health Belief Model: A Decade Later8,429 cited
  • 1990Focus Groups: Theory and Practice3,958 cited
  • 1983Cognitive and physiological processes in fear appeals and attitude change : A revised theory of protection motivation2,584 cited
  • 1990The health belief model: Explaining health behavior through expectancies.596 cited

Cited by

  • 2013Guidelines for Formative Evaluation Research in Campaign Design73 cited
  • 2008The Perceived Effectiveness of Persuasive Messages: Questions of Structure, Referent, and Bias69 cited
  • 2007Effective Mass Media Strategies for Drug Abuse Prevention Campaigns59 cited
  • 2010Assessing the Relationship Between Perceived Message Sensation Value and Perceived Message Effectiveness: Analysis of PSAs From an Effective Campaign54 cited
  • 2014Vested Interest, Disaster Preparedness, and Strategic Campaign Message Design46 cited
  • 2004Enacting "Health Communication": The Field of Health Communication as Constructed Through Publication in Scholarly Journals42 cited
  • 2008Formative Research to Develop a Mass Media Campaign to Increase Physical Activity and Nutrition in a Multiethnic State42 cited
  • 2019

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Using metacognitive cues to amplify message content: a new direction in strategic communication
41 cited
  • 2019Reliable, valid and efficient evaluation of media messages40 cited
  • 2011Issues in Evaluating Mass Media-Based Health Communication Campaigns40 cited
  • 2011Effects of gain- and loss-framed messages on the sun safety behavior of adolescents: The moderating role of risk perceptions38 cited
  • 2020A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment38 cited
  • 2012Advances In Public Communication Campaigns37 cited
  • 2007Media Usage as Health Segmentation Variables34 cited
  • 2021Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media34 cited
  • 2002PUBLIC COMMUNICATION CAMPAIGN EVALUATION An Environmental Scan of Challenges, Criticisms, Practice, and Opportunities Prepared for the Communications Consortium Media Center33 cited