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Von der Markenidentität zum Markenklang als Markenelement
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Von der Markenidentität zum Markenklang als Markenelement (2007)Von der Markenidentität zum Markenklang a…Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machen (2019)Multisensuale Markenführung: …Multisensualität in der Kommunikation wirkungsvoll gestalten (2018)Multisensualität in der Kommu…Wirkung von Musik in der Werbung (2015)Wirkung von Musik in der Werb…Von der Markenbotschaft zum Markenbotschafter (2010)Von der Markenbotschaft zum M…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)The Behavioral Consequences of Service Quality (1996)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Advances in Consumer Research (1992)Identifying Opportunities to Optimize the Music in TV Commercials: A Systematic Content Analysis (2019)The effectiveness of a positively vs. negatively valenced PSA against sexually transmitted diseases – evidence from an experimental study (2020)Advances in Consumer Research (2025)Visual, auditory, and somatosensory convergence on cells in superior colliculus results in multisensory integration (1986)The merging of the senses (1994)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Handbuch Techniken der Kommunikation (2018)
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  • 2015Wirkung von Musik in der Werbung13 cited
  • 2018Multisensualität in der Kommunikation wirkungsvoll gestalten10 cited
  • 2010Von der Markenbotschaft zum Markenbotschafter8 cited
  • 2019Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machen5 cited

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