6 Unconscious Behavioral Guidance Systems

Abstract

Abstract In this chapter, the authors note that in the 1980s psychologists were comfortable with conscious-process accounts of behavior but not with less-conscious process accounts. However, thanks to several decades of intensive research, models of non-conscious processes are now viewed as much more theoretically and empirically tractable than was true earlier. The authors detail the evidence for four different non-conscious behavioral guidance systems: perceptual, evaluative, motivational and emotional. In each case evidence is first presented regarding basic priming or activation effects, followed by evidence that these effects actually have behavioral consequences. Consequently, the four systems provide partial accounts for phenomena discussed in Chapters 10 (affordances), 9 (attitudes), 8 (implementation intentions) and 7 (emotions). The emphasis here is on automatic processes that serve to diminish the ”role for intentional conscious causation and guidance.”

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