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Marketing Performance Management
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Marketing Performance Management (2004)Marketing Performance ManagementGrundlagen des Marketing (2008)Grundlagen des MarketingReturn on Marketing? (2006)Return on Marketing?Marketingbudgetierung (2006)MarketingbudgetierungRituale der Verifikation? Grundlagen und Grenzen des Kommunikations-Controlling (2005)Rituale der Verifikation? Gru…Markencontrolling — Sicherstellung der Effektivität und Effizienz der Markenführung (2004)Markencontrolling — Sicherste…Kundenbindung durch Kundenkarten und -clubs (2003)Kundenbindung durch Kundenkar…Designing Loyalty-Building Programs for Packaged Goods Brands (2002)Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty (2003)Marketingmanagement (2003)Kundenbindung durch Loyalitätsprogramme (2017)Towards a dynamic theory of strategy (1991)The balanced scorecard : measures that drive performance (1992)Kommunikations-Controlling (2006)Strategic management a stakeholder approach (2010)Nothing Is As Practical As a Good Theory (2011)Strategie und Konzeption: Die Lehre der strategischen Kommunikation (2015)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Brand Purchase Funnel (2017)Practice Developments in Budgeting: An Overview and Research Perspective (2003)Multiple facets of budgeting: an exploratory analysis (2004)Value-Based CRM (2010)Journal of Management Accounting Research (2012)The Nature of the Firm (1937)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Market Orientation: Antecedents and Consequences (1993)Die Anwendung des Convenience-Konzepts auf den Betriebstyp Vending (2011)The Blending of Luxury Fashion Brands and Contemporary Art (2016)Vertrieb und Technik: Gewohnheiten, Differenzen und Integrationsmöglichkeiten im Kontext von Marketing (2019)The balanced scorecard: Translating strategy into action (1997)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)
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Cited by

  • 2006Return on Marketing?30 cited
  • 2005Rituale der Verifikation? Grundlagen und Grenzen des Kommunikations-Controlling22 cited
  • 2003Kundenbindung durch Kundenkarten und -clubs22 cited
  • 2008Grundlagen des Marketing21 cited
  • 2004Markencontrolling — Sicherstellung der Effektivität und Effizienz der Markenführung20 cited
  • 2006Marketingbudgetierung11 cited

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