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Kundenbindung durch Loyalitätsprogramme · Study

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ChapterKundenbindung durch Loyalitätsprogramme

Sven Reinecke2017

Chapter2017

Kundenbindung durch Loyalitätsprogramme

Sven Reinecke · Torsten Tomczak

18 citations·0/0 files stored·Springer eBooks

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Customer churn and segmentation

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References

2002Building Brand Community 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development 2001The relationship between customer loyalty and customer satisfaction 2003Customer loyalty and customer loyalty programs 2014Challenges and solutions for marketing in a digital era 2004The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research 2003Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

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2023Business Model of Online Trade

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2020An emerging theory of loyalty program dynamicsarticle · 15 shared references 2012Répertoires de critiques et conflits des mondes: une approche conventionnaliste des programmes de fidélisationarticle · 14 shared references 2011Loyalty Programmes: Current Knowledge and Research Directions*article · 13 shared references 2011Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Designarticle · 13 shared references 2015What do Customers Get and Give in Return for Loyalty Program Membership?article · 13 shared references 2021Loyalty programs as travel companions: Complementary service features across customer journey stagesarticle · 12 shared references

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Year2017

Typechapter

Published2017-01-01

VenueSpringer eBooks

Languagede

Citations18

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/978-3-658-13650-5_13

openalex_workW2588501048

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