Chapter 8 e-Recruitment: From Transaction-Based Practices to Relationship-Based Approaches

Bernard Fallery

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Employer Branding and e-HRM Human Resource and Talent Management AI and HR Technologies

Abstract

The Internet has already impacted the recruitment process. The development of Web 2.0 offers new perspectives to recruiters. Are Web 2.0 practices revealing new e-recruitment strategies? We first connect the resource-based view (RBV) and the social network theory (SNT) respectively with Web 1.0 and Web 2.0. Then we present the results from an exploratory study conducted among recruiters in software and computing services companies. It appears that the use of Web 1.0 is generalized but insufficient. Web 2.0 is used by firms to develop employer branding and reputation and to create new relationships with potential applicants. In conclusion, we adapt Ruël et al.'s e-HRM model to obtain a global view of e-recruitment issues.

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1973The Strength of Weak Ties 2004Firm resources and sustained competitive advantage 1988Social Capital in the Creation of Human Capital 2000Social Capital in the Creation of Human Capital 1995Bowling Alone: America's Declining Social Capital 2002The Forms of Capital 2006The Core Competence of the Corporation 1995Structural Holes: The Social Structure of Competition

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