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Understanding Digital Marketing—Basics and Actions · Study

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ChapterUnderstanding Digital Marketing—Basics and Actions

Teresa Piñeiro-Otero2016

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Chaptergreen2016

Understanding Digital Marketing—Basics and Actions

Teresa Piñeiro-Otero · Xabier Martínez-Rolán

123 citations·0/0 files stored·Management and industrial engineering

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Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing

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References

2011The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses 1973Marketing Management: Analysis, Planning and Control 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 1978Basic Marketing: A Managerial Approach 1999Permission Marketing: Turning Strangers Into Friends And Friends Into Customers 1999Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action 1925The psychology of selling and advertising 1990NEW MARKETING LITANY: FOUR PS PASSE: C-WORDS TAKE OVER

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Details

Year2016

Typechapter

Published2016-01-01

VenueManagement and industrial engineering

ISSN-L2365-0532

Languageen

Citations123

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1007/978-3-319-28281-7_2

openalex_workW2498487133

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