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Understanding Digital Marketing—Basics and Actions
10 references·1 citing·35 second hop
Understanding Digital Marketing—Basics and Actions (2016)Understanding Digital Marketing—Basics an…Does Marketing Need Reform?: Fresh Perspectives on the Future (2015)Does Marketing Need Reform?: …The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses (2011)The lean startup : how today'…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…The E-Commerce Book: Building the E-Empire (1999)The E-Commerce Book: Building…Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (1999)Permission Marketing: Turning…Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action (1999)Marketing and the Tragedy of …NEW MARKETING LITANY: FOUR PS PASSE: C-WORDS TAKE OVER (1990)NEW MARKETING LITANY: FOUR PS…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…The psychology of selling and advertising (1925)The psychology of selling and…TRANSMEDYA HİKÂYE ANLATICILIĞI VE İÇERİK PAZARLAMA TEMELİNDE RED BULL TÜRKİYE “İÇİMDEKİ SES” EZHEL ÖRNEĞİ (2022)TRANSMEDYA HİKÂYE ANLATICILIĞ…Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)The Problem of Social Cost (1960)The Logic of Collective Action (1965)The Logic of Collective Action. (1966)The role of organizational size in the adoption of green supply chain management practices in China (2008)Sustainability as Megatrend (2014)Identifying key performance factors for sustainability development of SMEs – integrating QFD and fuzzy MADM methods (2017)Assessing M-Commerce Opportunities (2004)Toward a diffusion model for Internet systems (2004)Critical success factors for e-commerce entrepreneurship: an empirical study of Thailand (2008)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)The 4S Web-Marketing Mix model (2002)Marketing mix, customer value, and customer loyalty in social commerce (2017)Role of social media in retail network operations and marketing to enhance customer satisfaction (2017)Market practices and forms: introduction to the special issue (2008)Targeted Marketing and Public Health (2010)The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities (2011)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Customer engagement: the construct, antecedents, and consequences (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)The Foundations of Enterprise Performance: Dynamic and Ordinary Capabilities in an (Economic) Theory of Firms (2014)Dynamic Capabilities and Organizational Agility: Risk, Uncertainty, and Strategy in the Innovation Economy (2016)Digital Innovation Management: Reinventing Innovation Management Research in a Digital World (2017)The emergence of job satisfaction in organizational behavior (2006)Traveling with Companions: The Social Customer Journey (2020)An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models (2021)
this work references cited by second hop

References

  • 2011The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses3,344 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1999Permission Marketing: Turning Strangers Into Friends And Friends Into Customers449 cited
  • 1999Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action240 cited
  • 1925The psychology of selling and advertising217 cited
  • 1990NEW MARKETING LITANY: FOUR PS PASSE: C-WORDS TAKE OVER216 cited
  • 2015Does Marketing Need Reform?: Fresh Perspectives on the Future207 cited
  • 1999The E-Commerce Book: Building the E-Empire76 cited

Cited by

  • 2022TRANSMEDYA HİKÂYE ANLATICILIĞI VE İÇERİK PAZARLAMA TEMELİNDE RED BULL TÜRKİYE “İÇİMDEKİ SES” EZHEL ÖRNEĞİ1 cited

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