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Variety-seeking-behavior im Konsumgüterbereich · Study

BookVariety-seeking-behavior im Konsumgüterbereich

Bernd Helmig1997

Book1997

Variety-seeking-behavior im Konsumgüterbereich

35 citations·0/0 files stored·Gabler Verlag eBooks

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

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2012An expanded model of variety‐seeking behaviour in food product choices 2006Price segment stability in consumer goods categories 1999Mass customization und electronic commerce : Eine empirische Einschätzung zur Umsetzung in deutschen Unternehmen 2003Preisinteresse und hybrider Kunde 1999Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung — Internationale Rechtslage, „State-of-the-art” und Ergebnisse einer empirischen Studie

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Year1997

Typebook

Published1997-01-01

VenueGabler Verlag eBooks

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Citations35

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-322-96495-3

openalex_workW2500778957

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