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Variety-seeking-behavior im Konsumgüterbereich
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Variety-seeking-behavior im Konsumgüterbereich (1997)Variety-seeking-behavior im Konsumgüterbe…An expanded model of variety‐seeking behaviour in food product choices (2012)An expanded model of variety‐…Price segment stability in consumer goods categories (2006)Price segment stability in co…Preisinteresse und hybrider Kunde (2003)Preisinteresse und hybrider K…Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung — Internationale Rechtslage, „State-of-the-art” und Ergebnisse einer empirischen Studie (1999)Zur Effizienz verschiedener A…Mass customization und electronic commerce : Eine empirische Einschätzung zur Umsetzung in deutschen Unternehmen (1999)Mass customization und electr…Die Betriebswirtschaft (1953)Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор (1985)Mental Accounting and Consumer Choice (2008)Development of a sensation-seeking scale. (1964)Variety Seeking Behavior: An Interdisciplinary Review (1982)Behavioral Expressions and Biosocial Bases of Sensation Seeking (1994)Exploring variety seeking behavior in mobile users (2014)Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry (2021)The role of political ideology on variety-seeking behavior during crisis-induced threats: Evidence from the COVID-19 pandemic (2024)A Coefficient of Agreement for Nominal Scales (1960)The Measurement of Observer Agreement for Categorical Data (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Customer Service Retention - A Behavioural Perspective of the UK Mobile Market (2010)Antecedents of the importance of price in purchase decisions (2011)Customer segmentation based on store equity: What explains customer store preference? (2017)Advances in Consumer Research (1983)Frankfurter Allgemeine Zeitung (2001)Future Perfect (1987)Frontiers of Electronic Commerce (1996)The four faces of mass customization. (1998)CUSTOMER INTEGRATION IN MASS CUSTOMISATION: A KEY TO CORPORATE SUCCESS (2014)
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  • 2012An expanded model of variety‐seeking behaviour in food product choices29 cited
  • 2006Price segment stability in consumer goods categories24 cited
  • 1999Mass customization und electronic commerce : Eine empirische Einschätzung zur Umsetzung in deutschen Unternehmen15 cited
  • 2003Preisinteresse und hybrider Kunde11 cited
  • 1999Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung — Internationale Rechtslage, „State-of-the-art” und Ergebnisse einer empirischen Studie9 cited

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