Book1997

Retail Power Plays: From Trading to Brand Leadership

91 citations0/0 files storedPalgrave Macmillan UK eBooks

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out stra

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2003SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES 2002Corporate Branding, Retailing, and Retail Internationalization 2003Power and Competition in the UK Retail Grocery Market 2012Retailer activity in shaping food choice 2006The international transfer of store brand image 2001Concepts of collaboration: supply chain management in a global food industry 1999Follow my leader? Lookalike retailer brands in non-manufacturer-dominated product markets in the UK 2004The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: A Comparative Study of Buying Processes in the UK, Sweden and Italy

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