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ChapterMarkenführung im professionellen Ligasport

Michael Welling2005

Chapter2005

Markenführung im professionellen Ligasport

Michael Welling

19 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Sports, Gender, and Society

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1985A Conceptual Model of Service Quality and Its Implications for Future Research 1956The Baseball Players' Labor Market 1964The Peculiar Economics of Professional Sports: A Contribution to the Theory of the Firm in Sporting Competition and in Market Competition 1998A Conceptual Framework for Assessing Brand Equity in Division I College Athletics 1992Die Marke - Kapital des Unternehmens 2002Stellenwert und Gegenstand des Markenmanagement 2002Markenmanagement 2002Theoretisches Grundkonzept der identitätsorientierten Markenführung

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2018Führung von Sportvereinsmarken aus identitätsbasierter Markenmanagementperspektive

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Year2005

Typechapter

Published2005-01-01

VenueSpringer eBooks

Languagede

Citations19

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-322-84747-8_20

openalex_workW2501445281

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