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Markenführung im professionellen Ligasport
14 references·2 citing·35 second hop
Markenführung im professionellen Ligasport (2005)Markenführung im professionellen LigasportWirkungen des Co-Brandings (2003)Wirkungen des Co-BrandingsTheoretisches Grundkonzept der identitätsorientierten Markenführung (2002)Theoretisches Grundkonzept de…Theoretische Elemente einer ökonomischen Betrachtung von Sportdienstleistungen (2002)Theoretische Elemente einer ö…Stellenwert und Gegenstand des Markenmanagement (2002)Stellenwert und Gegenstand de…Markenmanagement (2002)MarkenmanagementManagementkonzept der identitätsorientierten Markenführung (2002)Managementkonzept der identit…Aktuelle markt- und unternehmensbezogene Herausforderungen an die Markenführung (2002)Aktuelle markt- und unternehm…Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity (2001)Managing North American Major…Dienstleistungsmarketing (2000)DienstleistungsmarketingA Conceptual Framework for Assessing Brand Equity in Division I College Athletics (1998)A Conceptual Framework for As…Die Marke - Kapital des Unternehmens (1992)Die Marke - Kapital des Unter…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The Peculiar Economics of Professional Sports: A Contribution to the Theory of the Firm in Sporting Competition and in Market Competition (1964)The Peculiar Economics of Pro…The Baseball Players' Labor Market (1956)The Baseball Players' Labor M…Führung von Sportvereinsmarken aus identitätsbasierter Markenmanagementperspektive (2018)Führung von Sportvereinsmarke…Brand management in the professional sports club setting (2008)Brand management in the profe…The Principles of Psychology (1891)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Branding in Politics—Manifestations, Relevance and Identity-Oriented Management (2004)Die Bestimmung der Repositionierungsintensität von Marken (2010)The Importance of Compensation and Benefits on University Students’ Perceptions of Organizations as Potential Employers (2015)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Basking in reflected glory: Three (football) field studies. (1976)Sport and Organizational Studies (2005)A Conceptual Framework for Understanding Spectator-Based Brand Equity (2006)Development of a Scale to Measure Team Brand Associations in Professional Sport (2006)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Testing the role of service quality on the development of brand associations and brand loyalty (2008)Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages (2011)Officiating Attrition: The Experiences of Former Referees Via a Sport Development Lens (2013)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Ansätze zur Erfassung und Entwicklung der Markenidentität (2005)Professional football clubs and corporate social responsibility (2013)Pay and Performance in Major League Baseball. (1974)The bright-side and the dark-side of CEO personality: Examining core self-evaluations, narcissism, transformational leadership, and strategic influence. (2009)The Economic Design of Sporting Contests (2010)SCOTTISH JOURNAL OF POLITICAL ECONOMY:THE ECONOMICS OF PROFESSIONAL FOOTBALL: THE FOOTBALL CLUB AS A UTILITY MAXIMISER* (1971)Cross-subsidization, Incentives, and Outcomes in Professional Team Sports Leagues (1995)Herausforderungen und Aufgaben des Markenmanagements (2005)Kundenorientiertes Rechnungswesen als Voraussetzung des Kundenbindungsmanagements (2003)Modellbasiertes Dienstleistungsmanagement (2005)Direct Marketing und marktorientierte Unternehmensführung (2002)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1956The Baseball Players' Labor Market1,386 cited
  • 1964The Peculiar Economics of Professional Sports: A Contribution to the Theory of the Firm in Sporting Competition and in Market Competition908 cited
  • 1998A Conceptual Framework for Assessing Brand Equity in Division I College Athletics284 cited
  • 1992Die Marke - Kapital des Unternehmens190 cited
  • 2002Stellenwert und Gegenstand des Markenmanagement140 cited
  • 2002Markenmanagement134 cited
  • 2002Theoretisches Grundkonzept der identitätsorientierten Markenführung130 cited
  • 2000Dienstleistungsmarketing115 cited
  • 2001Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity109 cited
  • 2002Managementkonzept der identitätsorientierten Markenführung53 cited
  • 2003Wirkungen des Co-Brandings51 cited
  • 2002Aktuelle markt- und unternehmensbezogene Herausforderungen an die Markenführung25 cited
  • 2002Theoretische Elemente einer ökonomischen Betrachtung von Sportdienstleistungen20 cited

Cited by

  • 2018Führung von Sportvereinsmarken aus identitätsbasierter Markenmanagementperspektive

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14 cited
  • 2008Brand management in the professional sports club setting10 cited