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The Impact of Country-of-Origin on Brand Positioning for Luxury Goods · Study

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ChapterThe Impact of Country-of-Origin on Brand Positioning for Luxury Goods

Roxana-Denisa G. STOENESCU2016

Chapter2016

The Impact of Country-of-Origin on Brand Positioning for Luxury Goods

Roxana-Denisa G. STOENESCU · Gabriela Căpățînă · A. Cristea

8 citations·0/0 files stored·Eurasian studies in business and economics

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Consumer Behavior in Brand Consumption and Identification European Cultural and National Identity Corporate Identity and Reputation

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2001The Authoritarian Personality 1972Principles of Marketing 1997Dimensions of Brand Personality 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1950The Authoritarian Personality.2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.2004Measuring perceptions of brand luxury

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2020Principles of reshoring development in luxury goods sector 1 2020Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica

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2011Brand and country-of-origin effect on consumers' decision to purchase luxury productsarticle · 11 shared references 2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effectsthesis · 11 shared references 2011Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norwayarticle · 10 shared references 2011Consumer ethnocentrism and attitudes towards domestic and foreign products : a South African studythesis · 9 shared references 2009The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis☆article · 8 shared references 2015The complexity of value in the luxury industryarticle · 8 shared references

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Year2016

Typechapter

Published2016-01-01

VenueEurasian studies in business and economics

ISSN-L2364-5067

Languageen

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-319-27570-3_35

openalex_workW2503218786

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