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Hazard/Survival Models in Marketing · Study

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ChapterHazard/Survival Models in Marketing

Pradeep K. Chintagunta2006

Chapter2006

Hazard/Survival Models in Marketing

Pradeep K. Chintagunta · Xiaojing Dong

10 citations·0/0 files stored·Sage eBooks

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Customer churn and segmentation Probability and Statistical Research Consumer Market Behavior and Pricing

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References

2006The Effect of Banner Advertising on Internet Purchasing 1993Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models 1991Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach 2004Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach 1989Shopping trip behavior: An empirical investigation 2004Modeling Browsing Behavior at Multiple Websites 1999A Dynamic Model of Purchase Timing with Application to Direct Marketing 2003The Proportional Hazard Model for Purchase Timing

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Year2006

Typechapter

Published2006-01-01

VenueSage eBooks

Languageen

Citations10

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.4135/9781412973380.n21

openalex_workW2505244507

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