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Hazard/Survival Models in Marketing
14 references·0 citing·49 second hopsampled
Hazard/Survival Models in Marketing (2006)Hazard/Survival Models in MarketingThe Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach (2004)Modeling Multiple Sources of …Modeling Browsing Behavior at Multiple Websites (2004)Modeling Browsing Behavior at…Identifying Innovators for the Cross-Selling of New Products (2004)Identifying Innovators for th…The Proportional Hazard Model for Purchase Timing (2003)The Proportional Hazard Model…A Dynamic Model of Purchase Timing with Application to Direct Marketing (1999)A Dynamic Model of Purchase T…Inertia and Variety Seeking in a Model of Brand-Purchase Timing (1998)Inertia and Variety Seeking i…An Empirical Investigation of the “Dynamic McFadden” Model of Purchase Timing and Brand Choice: Implications for Market Structure (1998)An Empirical Investigation of…Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models (1995)Implications for Asymmetry, N…Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models (1993)Analyzing Duration Times in M…A Split Hazard Model for Analyzing the Diffusion of Innovations (1992)A Split Hazard Model for Anal…Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity (1991)Modeling Purchase-Timing and …Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach (1991)Investigating Household Purch…Shopping trip behavior: An empirical investigation (1989)Shopping trip behavior: An em…A Method for Minimizing the Impact of Distributional Assumptions in Econometric Models for Duration Data (1984)Unemployment Insurance And Unemployment Spells (1988)Unemployment Insurance and Unemployment Spells (1990)Capturing evolving visit behavior in clickstream data (2004)When Does Retargeting Work? 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References

  • 2006The Effect of Banner Advertising on Internet Purchasing456 cited
  • 1993Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models299 cited
  • 1991Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach270 cited
  • 2004Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach244 cited
  • 1989Shopping trip behavior: An empirical investigation241 cited
  • 2004Modeling Browsing Behavior at Multiple Websites220 cited
  • 1999A Dynamic Model of Purchase Timing with Application to Direct Marketing171 cited
  • 2003The Proportional Hazard Model for Purchase Timing148 cited
  • 1998Inertia and Variety Seeking in a Model of Brand-Purchase Timing144 cited
  • 1992A Split Hazard Model for Analyzing the Diffusion of Innovations124 cited
  • 1991Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity121 cited
  • 2004Identifying Innovators for the Cross-Selling of New Products82 cited
  • 1995Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models51 cited
  • 1998An Empirical Investigation of the “Dynamic McFadden” Model of Purchase Timing and Brand Choice: Implications for Market Structure

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