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Guilty by Association: Product-Level Category Stigma and Audience Expectations in the U.S. Craft Beer Industry

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References

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2009Multiple Category Memberships in Markets: An Integrative Theory and Two Empirical Tests

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539 cited

2008Database Paper—The IRI Marketing Data Set448 cited

2012Two Sides of the Same Coin424 cited

Cited by

2019Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma234 cited
2020Stigma Beyond Levels: Advancing Research on Stigmatization212 cited
2018Business group reputation and affiliates’ internationalization strategies147 cited
2018It’s time to sober up: The direct costs, side effects and long-term consequences of creativity and innovation99 cited
2017Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center91 cited
2018Willingness-to-pay for sustainable beer71 cited
2021How Inductive and Deductive Generalization Shape the Guilt-by-Association Phenomenon Among Firms: Theory and Evidence50 cited
2021Watered Down: Market Growth, Authenticity, and Evaluation in Craft Beer47 cited
2018Spoils from the Spoiled: Strategies for Entering Stigmatized Markets47 cited
2020Requisitos de produto para um projeto de cerveja artesanal45 cited
2017Craftwashing in the U.S. Beer Industry41 cited
2020Stepping out of the Shadows: Identity Exposure as a Remedy for Stigma Transfer Concerns in the Medical Marijuana Market41 cited
2020The Authenticity Paradox: Why the Returns to Authenticity on Audience Appeal Decrease in Popularity and Iconicity38 cited
2019From Mother’s Ruin to Ginaissance: Emergence, settlement and resettlement of the gin category36 cited
2020Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers33 cited
2021Shame On You! Unpacking the Individual and Organizational Implications of Engaging with a Stigmatized Organization29 cited