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An Engagement-Based Customer Lifetime Value System for E-commerce
6 references·16 citing·46 second hop
An Engagement-Based Customer Lifetime Value System for E-commerce (2016)An Engagement-Based Customer Lifetime Val…Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough (2009)Segmentation and customer ins…Measuring and maximizing customer equity: a critical analysis (2007)Measuring and maximizing cust…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…Customer Lifetime Value Models for Decision Support (2003)Customer Lifetime Value Model…A framework for marketing management (2000)A framework for marketing man…Customer lifetime valuation to support marketing decision making (1997)Customer lifetime valuation t…A hybrid model for improving customer lifetime value prediction using stacking ensemble learning algorithm (2025)A hybrid model for improving …The impact of online purchase behaviour on customer lifetime value (2024)The impact of online purchase…Collaborative-Enhanced Prediction of Spending on Newly Downloaded Mobile Games under Consumption Uncertainty (2024)Collaborative-Enhanced Predic…Out of the Box Thinking: Improving Customer Lifetime Value Modelling via Expert Routing and Game Whale Detection (2023)Out of the Box Thinking: Impr…Feature Missing-aware Routing-and-Fusion Network for Customer Lifetime Value Prediction in Advertising (2023)Feature Missing-aware Routing…A meta-learning based stacked regression approach for customer lifetime value prediction (2023)A meta-learning based stacked…Billion-user Customer Lifetime Value Prediction: An Industrial-scale Solution from Kuaishou (2022)Billion-user Customer Lifetim…A New 360° Framework to Predict Customer Lifetime Value for Multi-Category E-Commerce Companies Using a Multi-Output Deep Neural Network and Explainable Artificial Intelligence (2022)A New 360° Framework to Predi…Predicting Customer Value with Social Relationships via Motif-based Graph Attention Networks (2021)Predicting Customer Value wit…Learning Reliable User Representations from Volatile and Sparse Data to Accurately Predict Customer Lifetime Value (2021)Learning Reliable User Repres…Improved Customer Lifetime Value Prediction With Sequence-To-Sequence Learning and Feature-Based Models (2021)Improved Customer Lifetime Va…Predicting Customer Class using Customer Lifetime Value with Random Forest Algorithm (2020)Predicting Customer Class usi…An inclusive survey on machine learning for CRM: a paradigm shift (2020)An inclusive survey on machin…Customer Purchase Intent Prediction Under Online Multi-Channel Promotion: A Feature-Combined Deep Learning Framework (2019)Customer Purchase Intent Pred…A Machine Learning Approach to Identify Potential Customer Based on Purchase Behavior (2019)A Machine Learning Approach t…Customer Purchase Behavior Prediction from Payment Datasets (2018)Customer Purchase Behavior Pr…Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models (1993)Employee churn prediction (2010)CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns (2012)Predicting customer value per product: From RFM to RFM/P (2019)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Customer Equity: An Integral Part of Financial Reporting (2008)Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible (2016)Customer engagement, customer equity and repurchase intention in mobile apps (2020)Case Study Research: Design and Methods (1984)Evolving to a New Dominant Logic for Marketing (2003)Soft computing applications in customer segmentation: State-of-art review and critique (2013)Strategic Customer Management: Integrating Relationship Marketing and CRM 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A machine learning approach (2022)The Strength of Weak Ties (1973)Economic Action and Social Structure: The Problem of Embeddedness (1985)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)Churn prediction methods based on mutual customer interdependence (2023)A Cross Domain Method for Customer Lifetime Value Prediction in Supply Chain Platform (2024)Prediction of Churning Game Users Based on Social Activity and Churn Graph Neural Networks (2024)Customer Metrics and Their Impact on Financial Performance (2006)Statistical and Machine Learning forecasting methods: Concerns and ways forward (2018)Predicting Customer Segment Changes to Enhance Customer Retention: A Case Study for Online Retail using Machine Learning (2023)Predicting e-commerce CLV with neural networks: The role of NPS, ATV, and CES (2024)Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media (2008)A data-driven approach to predict the success of bank telemarketing (2014)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)An examination of the relationship between service quality, customer satisfaction, and store loyalty (2000)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Marketing Models of Service and Relationships (2006)Handling class imbalance in customer churn prediction (2008)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Creating Enduring Customer Value (2016)
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References

  • 2000A framework for marketing management1,118 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited
  • 2007Measuring and maximizing customer equity: a critical analysis175 cited
  • 2003Customer Lifetime Value Models for Decision Support108 cited
  • 2009Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough98 cited

Cited by

  • 2021Improved Customer Lifetime Value Prediction With Sequence-To-Sequence Learning and Feature-Based Models46 cited
  • 2018Customer Purchase Behavior Prediction from Payment Datasets45 cited
  • 2019Customer Purchase Intent Prediction Under Online Multi-Channel Promotion: A Feature-Combined Deep Learning Framework44 cited
  • 2021Predicting Customer Value with Social Relationships via Motif-based Graph Attention Networks36 cited
  • 2023A meta-learning based stacked regression approach for customer lifetime value prediction33 cited
  • 2019A Machine Learning Approach to Identify Potential Customer Based on Purchase Behavior31 cited
  • 2020An inclusive survey on machine learning for CRM: a paradigm shift31 cited
  • 2020Predicting Customer Class using Customer Lifetime Value with Random Forest Algorithm

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29 cited
  • 2021Learning Reliable User Representations from Volatile and Sparse Data to Accurately Predict Customer Lifetime Value28 cited
  • 2022A New 360° Framework to Predict Customer Lifetime Value for Multi-Category E-Commerce Companies Using a Multi-Output Deep Neural Network and Explainable Artificial Intelligence26 cited
  • 2022Billion-user Customer Lifetime Value Prediction: An Industrial-scale Solution from Kuaishou22 cited
  • 2025A hybrid model for improving customer lifetime value prediction using stacking ensemble learning algorithm16 cited
  • 2023Feature Missing-aware Routing-and-Fusion Network for Customer Lifetime Value Prediction in Advertising15 cited
  • 2023Out of the Box Thinking: Improving Customer Lifetime Value Modelling via Expert Routing and Game Whale Detection15 cited
  • 2024The impact of online purchase behaviour on customer lifetime value14 cited
  • 2024Collaborative-Enhanced Prediction of Spending on Newly Downloaded Mobile Games under Consumption Uncertainty13 cited