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The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals

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2004

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Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination

247 cited

2006Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions209 cited

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2017Evaluating the brand image of a rock festival using positive critical incidents10 cited