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Applying Data Mining and RFM Model to Analyze Customers' Values of a Veterinary Hospital
11 references·3 citing·43 second hop
Applying Data Mining and RFM Model to Analyze Customers' Values of a Veterinary Hospital (2016)Applying Data Mining and RFM Model to Ana…Analyzing Patients’ Values by Applying Cluster Analysis and LRFM Model in a Pediatric Dental Clinic in Taiwan (2014)Analyzing Patients’ Values by…Customer relationship management in the hairdressing industry: An application of data mining techniques (2013)Customer relationship managem…A cluster analysis examination of pet owners’ consumption values and behavior – segmenting owners strategically (2012)A cluster analysis examinatio…A case study of applying LRFM model in market segmentation of a children’s dental clinic (2011)A case study of applying LRFM…A review of the application of RFM model (2010)A review of the application o…Using K-means method and spectral clustering technique in an outfitter’s value analysis (2009)Using K-means method and spec…Classifying the segmentation of customer value via RFM model and RS theory (2008)Classifying the segmentation …A case study of applying data mining techniques in an outfitter’s customer value analysis (2008)A case study of applying data…Application of data mining tools to hotel data mart on the Intranet for database marketing (1998)Application of data mining to…A practical yet meaningful approach to customer segmentation (1998)A practical yet meaningful ap…Strategic database marketing (1994)Strategic database marketingIdentifying customer priority for new products in target marketing: Using RFM model and TextRank (2021)Identifying customer priority…The application of data mining and RFM model in market segmentation of a veterinary hospital (2019)The application of data minin…Customer segmentation using bisecting k-means algorithm based on recency, frequency, and monetary (RFM) model (2019)Customer segmentation using b…The Loyalty Effect (2001)Customer Relationship Management: A Comparative Analysis of Family and Nonfamily Business Practices* (2005)The influence of reviewer engagement characteristics on online review helpfulness: A text regression model (2014)Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data (2018)Optimal Selection for Direct Mail (1995)An effective supplier selection method for constructing a competitive supply-relationship (2005)An intelligent market segmentation system using k-means and particle swarm optimization (2008)LRFMP model for customer segmentation in the grocery retail industry: a case study (2017)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Knowledge discovery on RFM model using Bernoulli sequence (2008)Predicting customer churn from valuable B2B customers in the logistics industry: a case study (2014)Hybrid soft computing approach based on clustering, rule mining, and decision tree analysis for customer segmentation problem: Real case of customer-centric industries (2018)Customer segmentation by web content mining (2021)E-Business 2.0: Roadmap for Success (2000)Marketing management: analysis. planning. implementation and control (2000)Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Service innovation and customer satisfaction: the role of customer value creation (2017)Multiple attribute decision making : an introduction (1995)The mismanagement of customer loyalty. (2002)Clustering and ranking university majors using data mining and AHP algorithms: A case study in Iran (2010)ANALISIS SEGMENTASI PELANGGAN MENGGUNAKAN KOMBINASI RFM MODEL DAN TEKNIK CLUSTERING (2018)Electric vehicle user classification and value discovery based on charging big data (2022)Accelerating Customer Relationships: Using Crm and Relationship Technologies (2000)Understanding Relationship Marketing Outcomes (2002)A decision-making framework for precision marketing (2014)Integrating multi-criteria decision making and clustering for business customer segmentation (2015)Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior (2017)Multiple Attribute Decision Making (1995)The Antecedents and Consequences of Customer-Centric Marketing (2000)An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business (2021)Application of Data Mining Methods in Grouping Agricultural Product Customers (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)What motivates consumers to buy fashion pet clothing? The role of attachment, pet anthropomorphism, and self-expansion (2021)Why is pet goods consumption imperceptible for economists? A scoping review (2022)Advances in Consumer Research (2025)Principles of Marketing (1972)RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis (2016)Research on the influence of after-sales service quality factors on customer satisfaction (2020)Privacy Concerns and Consumer Willingness to Provide Personal Information (2000)Integrating AHP and data mining for product recommendation based on customer lifetime value (2004)
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References

  • 2008Classifying the segmentation of customer value via RFM model and RS theory426 cited
  • 1994Strategic database marketing364 cited
  • 1998A practical yet meaningful approach to customer segmentation167 cited
  • 2010A review of the application of RFM model155 cited
  • 1998Application of data mining tools to hotel data mart on the Intranet for database marketing118 cited
  • 2013Customer relationship management in the hairdressing industry: An application of data mining techniques111 cited
  • 2011A case study of applying LRFM model in market segmentation of a children’s dental clinic82 cited
  • 2008A case study of applying data mining techniques in an outfitter’s customer value analysis64 cited
  • 2012A cluster analysis examination of pet owners’ consumption values and behavior – segmenting owners strategically45 cited
  • 2009Using K-means method and spectral clustering technique in an outfitter’s value analysis31 cited
  • 2014Analyzing Patients’ Values by Applying Cluster Analysis and LRFM Model in a Pediatric Dental Clinic in Taiwan22 cited

Cited by

  • 2019Customer segmentation using bisecting k-means algorithm based on recency, frequency, and monetary (RFM) model13 cited
  • 2021Identifying customer priority for new products in target marketing: Using RFM model and TextRank12 cited
  • 2019

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The application of data mining and RFM model in market segmentation of a veterinary hospital
12 cited