Workgreen2011

Consumer Willingness to Pay for Environmentally Produced Wines

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Wine Industry and Tourism Organic Food and Agriculture Economic and Environmental Valuation

Abstract

The purpose of this research is to identify the value of environmental characteristics using wines from two different wine growing regions. In addition, estimating consumers’ willingness to pay (WTP) for wine characteristics using incentive compatible laboratory experiments with participants randomly selected from the general population will be introduced. Results will seek to examine the different relationship that sensory characteristics and label information have on consumers. In the study, we will also show the valuable information environmental characteristics provide to consumers and producers of wine within a certain price range.

Citations in this library

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References

1964Measuring utility by a single-response sequential method 1997Estimation of a Hedonic Price Equation for Bordeaux Wine: Does Quality Matter?2002Impact of the information provided to consumers on their willingness to pay for Champagne: comparison with hedonic scores 2003Rethinking new wines: implications of local and environmentally friendly labels 2000Estimation of a hedonic price equation for Burgundy wine 2005Determination of the surplus that consumers are willing to pay for an organic wine 2008An experimental study of wine consumers’ willingness to pay for environmental characteristics 2018Assessing the Effect of Information on the Reservation Price for Champagne: What are Consumers Actually Paying for?

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