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La pensée bricoleuse ou le bonheur des signes : Ce que le marketing doit à Jean-Marie Floch...
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La pensée bricoleuse ou le bonheur des signes : Ce que le marketing doit à Jean-Marie Floch... (2003)La pensée bricoleuse ou le bonheur des si…Luxury Retail Environments And Changing Masculine Sociocultural Norms (2016)Luxury Retail Environments An…Territoire(s) de marque (2014)Territoire(s) de marqueBrand Narratives, Sustainability, and Gender (2014)Brand Narratives, Sustainabil…« Dis-moi ce que tu manges et je te dirai qui tu es ! ». Approche sémiotique des représentations mentales des marques alimentaires (2014)« Dis-moi ce que tu manges et…A History of French CCT: Pathways and Key Concepts (2010)A History of French CCT: Path…Penser la stratégie dans le champ de la communication (2007)La marque (2010)Éléments de sémiologie (1964)Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior (1981)The Role of Family Communication in Consumer Socialization of Children and Adolescents (1985)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Advances in Consumer Research (1992)Cannibals with forks: the triple bottom line of 21st century business (1999)Introduction to the Special Issue (2014)Introduction: theorising gender and gendering theory in marketing and consumer research (2015)Real Men Don’t Buy “Mrs. Clean”: Gender Bias in Gendered Brands (2020)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Brand Community (2001)Consumers’ neutralization strategies to counter normative pressure: The case of illegal downloading (2014)Ethnic segmentation in marketing: a tool for social domination in France (2015)Advances in Consumer Research (2025)Subcultures of Consumption: An Ethnography of the New Bikers (1995)Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)BARBA, CABELO E BIGODE: CONSUMO E MASCULINIDADES EM BARBEARIAS (2019)
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  • 2014Brand Narratives, Sustainability, and Gender40 cited
  • 2010A History of French CCT: Pathways and Key Concepts20 cited
  • 2014« Dis-moi ce que tu manges et je te dirai qui tu es ! ». Approche sémiotique des représentations mentales des marques alimentaires10 cited
  • 2016Luxury Retail Environments And Changing Masculine Sociocultural Norms9 cited
  • 2014Territoire(s) de marque8 cited

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