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Cultural technology
16 references·16 citing·46 second hopsampled
Cultural technology (2016)Cultural technologyExport marketing strategy implementation, export marketing capabilities, and export venture performance (2011)Export marketing strategy imp…Megamarketing: The Creation of Markets as a Social Process (2010)Megamarketing: The Creation o…A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products (2010)A Global Investigation into t…Flexibility in internationalization: is it valuable during an economic crisis? (2009)Flexibility in internationali…Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory (2008)Basics of Qualitative Researc…A Cultural Approach to Branding in the Global Marketplace (2008)A Cultural Approach to Brandi…Hybridity and the rise of Korean popular culture in Asia (2005)Hybridity and the rise of Kor…Soft Power: The Means to Success in World Politics (2004)Soft Power: The Means to Succ…Recentering Globalization: Popular Culture and Japanese Transnationalism (2002)Recentering Globalization: Po…What are the determinants of the location of foreign direct investment? The Chinese experience (2000)What are the determinants of …The Hierarchical Model of Market Entry Modes (2000)The Hierarchical Model of Mar…Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability (2000)Historical Method in Marketin…Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning through Adv…The Export Development Process: An Integrative Review of Empirical Models (1996)The Export Development Proces…Basics of Qualitative Research (1992)Basics of Qualitative ResearchLicensing in the Theory of Innovation (1985)Licensing in the Theory of In…Uniting global fans and revolutionizing K-pop marketing: Weverse, a global fan community platform (2025)Uniting global fans and revol…What is not an effective K-pop marketing practice: Korean exports riding on the Hallyu wave (2024)What is not an effective K-po…Determinants of international Korean language promotion: A cross-country analysis (2023)Determinants of international…De-globalization, International Trade Protectionism, and the Reconfigurations of Global Value Chains (2023)De-globalization, Internation…The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand (2022)The influence of customer exp…‘Maybe if she stanned …’: Reinforcing fan identities and affirming positive fan-object relations through toxic practices in K-Pop fandom (2022)‘Maybe if she stanned …’: Rei…PROLIFERATION OF HALLYU WAVE AND KOREAN POPULAR CULTURE ACROSS THE WORLD: A SYSTEMATIC LITERATURE REVIEW FROM 2000-2019 (2020)PROLIFERATION OF HALLYU WAVE …Nation branding as a market-shaping strategy: A study on South Korean products in Vietnam (2020)Nation branding as a market-s…Evaluation of cross-national global market segmentation and strategy: The case of Korean Wave for ASEAN countries (2020)Evaluation of cross-national …Brand loyalty and the Bangtan Sonyeondan (BTS) Korean dance: Global viewers’ perceptions (2020)Brand loyalty and the Bangtan…A Study on Bandwagon Consumption Behavior Based on Fear of Missing Out and Product Characteristics (2020)A Study on Bandwagon Consumpt…The application of categorization and stereotype content theories to country of origin image: Vietnamese perceptions towards Korean wave brands (2019)The application of categoriza…Conformity Consumption Behavior and FoMO (2019)Conformity Consumption Behavi…Non-Korean consumers’ preferences on Korean popular music: A two-country study (2018)Non-Korean consumers’ prefere…Multi-actor innovation in the music industry: a state of the art review (2018)Multi-actor innovation in the…An integrative transformative service framework to improve engagement in a social service ecosystem: the case of He Waka Tapu (2017)An integrative transformative…A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)The Effect of National Culture on the Choice of Entry Mode (1988)Acquisitions versus greenfield investments: international strategy and management of entry modes (2002)Recent Developments in International Management Research: A Review of 20 Top Management Journals (2002)The Impact of Corruption on Entry Strategy: Evidence from Telecommunication Projects in Emerging Economies (2006)THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES (1975)Toward a Theory of International New ventures (1994)Marketing strategy determinants of export performance: a meta-analysis (2002)SME internationalization research: past, present, and future (2006)Exporting challenges of SMEs: A review and future research agenda (2017)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Another look at the instrumental variable estimation of error-components models (1995)Initial conditions and moment restrictions in dynamic panel data models (1998)Global Foreign Direct Investment Flows: The Role of Governance Infrastructure (2002)Governance infrastructure and US foreign direct investment (2002)Macroeconomic and bank-specific determinants of non-performing loans in Greece: A comparative study of mortgage, business and consumer loan portfolios (2011)The Condition of Postmodernity (1991)Glocalization: Time-Space and Homogeneity-Heterogeneity (1995)Globalization, or the logic of cultural hybridization: the case of the Korean wave (2009)Film tourism – Evolution, progress and prospects (2012)The Location of Culture (2012)Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists (2015)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Managing Brand Equity (1991)A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness (1999)The measurement and dimensionality of brand associations (2000)Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures (2010)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Content Analysis: An Introduction to its Methodology. (1984)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards (2010)More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates (2012)Consumption-Driven Market Emergence (2013)Power in global governance (2004)Accountability and Abuses of Power in World Politics (2005)Public Diplomacy and Soft Power (2008)Multiple Proximities between Television Genres and Audiences (2005)Asian Brands and the Shaping of a Transnational Imagined Community (2008)Document Analysis as a Qualitative Research Method (2009)Characteristics of Qualitative Descriptive Studies: A Systematic Review (2016)Routledge Handbook of Qualitative Research in Sport and Exercise (2016)Strategies for Theorizing from Process Data (1999)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)Theory Construction in Qualitative Research (2012)
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References

  • 1992Basics of Qualitative Research17,850 cited
  • 2008Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory12,155 cited
  • 2004Soft Power: The Means to Success in World Politics5,032 cited
  • 2000What are the determinants of the location of foreign direct investment? The Chinese experience1,164 cited
  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • 1996The Export Development Process: An Integrative Review of Empirical Models998 cited
  • 2000The Hierarchical Model of Market Entry Modes631 cited
  • 2005Hybridity and the rise of Korean popular culture in Asia557 cited
  • 2002Recentering Globalization: Popular Culture and Japanese Transnationalism549 cited
  • 2010Megamarketing: The Creation of Markets as a Social Process543 cited
  • 2011Export marketing strategy implementation, export marketing capabilities, and export venture performance516 cited
  • 2010A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products455 cited
  • 1985Licensing in the Theory of Innovation322 cited
  • 2000Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability296 cited

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  • 2008A Cultural Approach to Branding in the Global Marketplace282 cited
  • 2009Flexibility in internationalization: is it valuable during an economic crisis?282 cited
  • Cited by

    • 2019Conformity Consumption Behavior and FoMO114 cited
    • 2023De-globalization, International Trade Protectionism, and the Reconfigurations of Global Value Chains93 cited
    • 2017An integrative transformative service framework to improve engagement in a social service ecosystem: the case of He Waka Tapu84 cited
    • 2020A Study on Bandwagon Consumption Behavior Based on Fear of Missing Out and Product Characteristics50 cited
    • 2020Nation branding as a market-shaping strategy: A study on South Korean products in Vietnam47 cited
    • 2020Evaluation of cross-national global market segmentation and strategy: The case of Korean Wave for ASEAN countries45 cited
    • 2020PROLIFERATION OF HALLYU WAVE AND KOREAN POPULAR CULTURE ACROSS THE WORLD: A SYSTEMATIC LITERATURE REVIEW FROM 2000-201936 cited
    • 2020Brand loyalty and the Bangtan Sonyeondan (BTS) Korean dance: Global viewers’ perceptions24 cited
    • 2019The application of categorization and stereotype content theories to country of origin image: Vietnamese perceptions towards Korean wave brands19 cited
    • 2022The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand15 cited
    • 2018Non-Korean consumers’ preferences on Korean popular music: A two-country study13 cited
    • 2018Multi-actor innovation in the music industry: a state of the art review12 cited
    • 2022‘Maybe if she stanned …’: Reinforcing fan identities and affirming positive fan-object relations through toxic practices in K-Pop fandom7 cited
    • 2025Uniting global fans and revolutionizing K-pop marketing: Weverse, a global fan community platform6 cited
    • 2024What is not an effective K-pop marketing practice: Korean exports riding on the Hallyu wave6 cited
    • 2023Determinants of international Korean language promotion: A cross-country analysis5 cited