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Le sentiment régional comme levier d’action marketing
0 references·11 citing·31 second hop
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  • 2011Embodied ethnicity: the ethnic affiliation grounded in the body58 cited
  • 2018Regional product assortment and merchandising in grocery stores: Strategies and target customer segments46 cited
  • 2012Légitimité et authenticité des affiliations ethniques: le cas du régionalisme34 cited
  • 2017Home in the re-making: Immigrants' transcultural experiencing of home33 cited
  • 2011Les distributeurs à la conquête de la légitimité territoriale : le cas Carrefour21 cited
  • 2012Legiticimacy and Authenticity of Ethnic Affiliations: The Case of Regionalism17 cited
  • 2017Patrimoine de marque : le passé au service du management de la marque16 cited
  • 2018Contribution des MDD de terroir à la légitimité et aux images RSE et prix des distributeurs12 cited
  • 2018L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?11 cited
  • 2018Contribution of terroir store brands to retailers’ legitimacy and CSR and price images11 cited
  • 2013Management transversal de la marque10 cited

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