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The Strategic Role of the Salesforce in Developing Customer Satisfaction Across the Relationship Lifecycle

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References

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1993Calculativeness, Trust, and Economic Organization2,997 cited

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2007Supplier market orientation and accommodation of the customer in different relationship phases60 cited
2017Trust, guanxi, and cooperation: a study on partner opportunism in Chinese joint-venture manufacturing54 cited
2024Relational exchanges in the sales domain: A review and research agenda through the lens of commitment-trust theory of relationship marketing45 cited
2011Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle38 cited
2015Effects of social capital on online knowledge sharing: positive and negative perspectives37 cited
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