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SUSTAINABLE, SOCIALLY RESPONSIBLE BUSINESS: THE CAUSE – RELATED MARKETING CASE. A REVIEW OF THE CONCEPTUAL FRAMEWORK
16 references·2 citing·47 second hop
SUSTAINABLE, SOCIALLY RESPONSIBLE BUSINESS: THE CAUSE – RELATED MARKETING CASE. A REVIEW OF THE CONCEPTUAL FRAMEWORK (2013)SUSTAINABLE, SOCIALLY RESPONSIBLE BUSINES…Dirección de Marketing (2012)Dirección de MarketingSustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach (2010)Sustainable marketing, equity…Market-oriented sustainability: a conceptual framework and propositions (2010)Market-oriented sustainabilit…Market-focused sustainability: market orientation plus! (2010)Market-focused sustainability…A critical review of forms of corporate community involvement: from philanthropy to partnerships (2007)A critical review of forms of…The role of brand/cause fit in the effectiveness of cause-related marketing campaigns (2002)The role of brand/cause fit i…Can the Overcommercialization of Cause-Related Marketing Harm Society? (2001)Can the Overcommercialization…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…Strategic Collaboration Between Nonprofits and Businesses (2000)Strategic Collaboration Betwe…Charitable programs and the retailer: do they mix? (2000)Charitable programs and the r…Cause Related Marketing and Corporate Philanthropy in the Privately Held Enterprise (1998)Cause Related Marketing and C…A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned (1998)A Typology of Consumer Respon…Profits for nonprofits: find a corporate partner. (1996)Profits for nonprofits: find …The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…Consumer Perceptions of Organizations that Use Cause-Related Marketing (1992)Consumer Perceptions of Organ…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Sustainable entrepreneurship: localization, acquiring and use of knowledge sources in competitive organization (2014)Sustainable entrepreneurship:…Does the Product Type Influence on Attitudes Toward Cause-Related Marketing? (2013)Does the Product Type Influen…A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Corporate reputation and sustained superior financial performance (2002)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Consumer Evaluations of Brand Extensions (1990)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Consumer response to retailer use of cause-related marketing: Is more fit better? (2007)Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives (2008)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Business and Society (1963)A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)Effectiveness as Paradox: Consensus and Conflict in Conceptions of Organizational Effectiveness (1986)Enhancing Helping Behavior: An Integrative Framework for Promotion Planning (1996)The importance of nongovernmental organizations (NGOs) in global governance and value creation: an international business research agenda (2004)Collaborative Value Creation (2012)A Three-Dimensional Conceptual Model of Corporate Performance (1979)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Strategic management a stakeholder approach (2010)Linking Market Orientation and Environmental Performance: The Influence of Environmental Strategy, Employee’s Environmental Involvement, and Environmental Product Quality (2014)Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation (2015)Sustainability as a dynamic organizational capability: a systematic review and a future agenda toward a sustainable transition (2016)The World of Goods (1982)Gift Giving in Anthropological Perspective (1983)The Gift: The Form and Reason for Exchange in Archaic Societies. (1992)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)What We Know and Don’t Know About Corporate Social Responsibility (2012)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The economic institutions of capitalism firms, markets, relational contracting (1985)Understanding Collaboration Among Nonprofit Organizations: Combining Resource Dependency, Institutional, and Network Perspectives (2005)Unanticipated Gains (2009)External Control of Organizations: Resource Dependence Perspective (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Drivers of Supplier Sustainability: Moving Beyond Compliance to Commitment (2014)Stakeholder marketing: theoretical foundations and required capabilities (2015)Sustainability in the hospitality industry (2016)Research methods in cultural anthropology (1988)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior (2001)Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2011)
this work references cited by second hop

References

  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
  • 1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
  • 2000Strategic Collaboration Between Nonprofits and Businesses832 cited
  • 2000Charitable programs and the retailer: do they mix?809 cited
  • 2002The role of brand/cause fit in the effectiveness of cause-related marketing campaigns500 cited
  • 1992Consumer Perceptions of Organizations that Use Cause-Related Marketing460 cited
  • 2010Market-oriented sustainability: a conceptual framework and propositions409 cited
  • 2010Market-focused sustainability: market orientation plus!331 cited
  • 2012Dirección de Marketing329 cited
  • 2007A critical review of forms of corporate community involvement: from philanthropy to partnerships268 cited
  • 1996Profits for nonprofits: find a corporate partner.263 cited
  • 2010Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach215 cited
  • 1998

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Cause Related Marketing and Corporate Philanthropy in the Privately Held Enterprise
203 cited
  • 2001Can the Overcommercialization of Cause-Related Marketing Harm Society?170 cited
  • Cited by

    • 2014Sustainable entrepreneurship: localization, acquiring and use of knowledge sources in competitive organization31 cited
    • 2013Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?10 cited