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The effects of brand experience and an advertisement’s disclaimer speed on purchase: speak slowly or carry a big brand

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1986Communication and Persuasion5,214 cited
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2005Emotional or informative? Creative or boring?47 cited
1984The Incidence and Characteristics of Disclaimers in Children's Television Advertising41 cited
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1997Emotional Appeals and Information Cues in Belgian Magazine Advertisements33 cited
2002Television Advertising Disclosures: An Empirical Assessment19 cited

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2018Comprehending CSR messages: applying the elaboration likelihood model37 cited
2023The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice10 cited

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