SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Mediating Effects of Presumed Influences on Taiwanese Consumers’ Skepticism toward Celebrity Endorsed Advertising
16 references·2 citing·36 second hop
The Mediating Effects of Presumed Influences on Taiwanese Consumers’ Skepticism toward Celebrity Endorsed Advertising (2016)The Mediating Effects of Presumed Influen…The Sage handbook of media processes and effects (2010)The Sage handbook of media pr…Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Congruence between spokesperson and product type: A matchup hypothesis perspective (1994)Congruence between spokespers…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…The Third-Person Effect in Communication (1983)The Third-Person Effect in Co…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Free Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…Information and Consumer Behavior (1970)Information and Consumer Beha…The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes (2019)The effect of selfie promotio…Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising (2017)Are They Celebrity Followers?…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Dimensions of Brand Personality (1997)Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Advances in Consumer Research (2025)The Economics of Information (1976)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Measurement of Meaning (1957)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)What is beautiful is good. (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Self‐Construal, Reference Groups, and Brand Meaning (2005)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)The Evolution of Cooperation (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Language style as audience design (1984)Norm theory: Comparing reality to its alternatives. (1986)Relation of implicit theories to the construction of personal histories. (1989)
this work references cited by second hop

References

  • 1970Information and Consumer Behavior5,796 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 1973Free Competition and the Optimal Amount of Fraud4,017 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,725 cited
  • 1983The Third-Person Effect in Communication2,061 cited
  • 1999Celebrity Endorsement: A Literature Review1,831 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,611 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,364 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,338 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,319 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,319 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,058 cited
  • 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness836 cited
  • 2010The Sage handbook of media processes and effects

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

780 cited
  • 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • Cited by

    • 2019The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes115 cited
    • 2017Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising11 cited