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Greenwashing An experimental study about the effects of misleading and deceptive environmental claims in advertising
15 references·2 citing·49 second hop
Greenwashing An experimental study about the effects of misleading and deceptive environmental claims in advertising (2015)Greenwashing An experimental study about …Why Consumers Buy Green (2012)Why Consumers Buy GreenThe Drivers of Greenwashing (2011)The Drivers of GreenwashingReinventing Marketing to Manage the Environmental Imperative (2011)Reinventing Marketing to Mana…A Study on Green Advertisement and its Impact on Consumer Purchase Intention (2011)A Study on Green Advertisemen…Marketing and sustainability (2008)Marketing and sustainabilityThe Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements (1998)The Effect of Misleading Envi…Shades of Green: A Multidimensional Analysis of Environmental Advertising (1995)Shades of Green: A Multidimen…Ethical Judgments of Sexual Appeals in Print Advertising (1994)Ethical Judgments of Sexual A…Consumer Response to Corporate Environmental Advertising (1994)Consumer Response to Corporat…A Meta-Analysis of Cronbach's Coefficient Alpha (1994)A Meta-Analysis of Cronbach's…Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response (1993)Fear Appeals in Print Adverti…A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach (1993)A Content Analysis of Environ…Deceptive Advertising: A Practical Approach to Measurement (1982)Deceptive Advertising: A Prac…Ethics in marketing research (1976)Ethics in marketing researchSubject effects in laboratory research: An examination of subject roles, demand characteristics, and valid inference. 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(1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Effects of Color as an Executional Cue in Advertising: They're in the Shade (1997)BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement (2017)Journal of Business Ethics (2017)Understanding Attitudes and Predicting Social Behavior (1980)Advances in Consumer Research (1983)Improving attitudes toward brands with environmental associations: an experimental approach (2006)An investigation of the effects of environmental claims in promotional messages for clothing brands (2007)Green or social? 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this work references cited by second hop

References

  • 2011The Drivers of Greenwashing3,417 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha3,020 cited
  • 2011Reinventing Marketing to Manage the Environmental Imperative1,024 cited
  • 1993A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach602 cited
  • 1995Shades of Green: A Multidimensional Analysis of Environmental Advertising486 cited
  • 1972Subject effects in laboratory research: An examination of subject roles, demand characteristics, and valid inference.369 cited
  • 2008Marketing and sustainability276 cited
  • 1994Ethical Judgments of Sexual Appeals in Print Advertising241 cited
  • 1998The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements202 cited
  • 1993Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response174 cited
  • 1994Consumer Response to Corporate Environmental Advertising141 cited
  • 2012Why Consumers Buy Green52 cited
  • 2011A Study on Green Advertisement and its Impact on Consumer Purchase Intention43 cited
  • 1976Ethics in marketing research34 cited
  • 1982Deceptive Advertising: A Practical Approach to Measurement23 cited

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Cited by

  • 2024Ecolabel persuasion effect across cultures: a comprehensive meta-analysis11 cited
  • 2020Green Consumerism vs. Greenwashing9 cited