Antecedents of Customer Purchase Intention

Sandeep Kumar Srivastava

25 citations0/0 files storedIOSR Journal of Business and Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Abstract

Customer purchase intention serves as an early indication of the sales of the final products.The organizations try to uncover the customer purchase intention.Customer purchase intention consists of an amalgamation of various antecedents that build it up.The literature related to the antecedents of customer purchase intention is scattered and a properly organized and comprehensive study has not been done that highlights the relations between these antecedents and the customer purchase intention.In this paper, a comprehensive study is done related to the antecedents of the customer purchase intention.The research papers are arranged in the chronological order and they are analyzed based on various parameters.An attempt has been made to do the meta-analysis based on the subjective scores given to these antecedents.The result of the meta-analysis highlights the segregation of the antecedents based on consensus and non-consensus.The results of this paper are very useful to the organizations that are indulged in understanding customer purchase intention and might also serve as a base study to the researcher studying customer purchase intention.In the scenario of cut-throat competition an organization's goal is to earn profit.To achieve this goal, it is important to understand the customer behavior deeply.In the present paper an analysis has been done onone hundredpapersthat are published in different renowned journals related to customer purchase intention.It is found that there are various antecedents that are responsible for customer to purchase a particular product.Definitions of the different antecedents which directly affect customer purchase intention are also presented.The antecedents are classified in two different categories namely i) factors of consensus and ii) factors of nonconsensus.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 25 citations exist upstream.

References

1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1995An Integrative Model Of Organizational Trust 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1995An Integrative Model of Organizational Trust 1994Customer Loyalty: Toward an Integrated Conceptual Framework 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments

Cited by

2020Factors influencing the intention to buy over-the-counter medicines: empirical study 2023Influences of environment perception and social media communication via brand loyalty on the intention to buy green products among Vietnamese youth 2018Restaurant Mobile Application towards Purchase Intention

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.