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Moderating effect of peer group environment on consumer predisposition towards premium promotions: A study on young urban consumers in India
16 references·1 citing·43 second hop
Moderating effect of peer group environment on consumer predisposition towards premium promotions: A study on young urban consumers in India (2016)Moderating effect of peer group environme…Choices, Values, and Frames (2013)Choices, Values, and FramesSymbols for Sale (2012)Symbols for SaleMental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Brand Community (2001)Brand CommunityA Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…The emerging conceptualization of groups as information processes. (1997)The emerging conceptualizatio…Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор (1985)Mental Accounting and Consume…Choices, values, and frames. (1984)Choices, values, and frames.Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Homophily, Selection, and Socialization in Adolescent Friendships (1978)Homophily, Selection, and Soc…Informational and Normative Social Influence in Buyer Behavior (1975)Informational and Normative S…Consumer Socialization (1974)Consumer SocializationA study of normative and informational social influences upon individual judgment. (1955)A study of normative and info…LITERASI EKONOMI, RASIONALITAS EKONOMI, DAN KELOMPOK TEMAN SEBAYA TERHADAP PERILAKU KONSUMTIF (2022)LITERASI EKONOMI, RASIONALITA…A Theory of Co-operation and Competition (1949)Informal social communication. (1950)EFFECTS OF GROUP PRESSURE UPON THE MODIFICATION AND DISTORTION OF JUDGMENTS (1961)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Social Influence: Compliance and Conformity (2004)A Theory of Psychological Reactance (1968)The Bases of Social Power (1986)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)Framing: Toward Clarification of a Fractured Paradigm (1993)Subjective well-being: Three decades of progress. (1999)Theory of games and economic behavior (2019)Prospect Theory: An Analysis of Decision under Risk (1979)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Flow: the psychology of optimal experience (1990)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Discovery of Grounded Theory (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Some antecedents and outcomes of brand love (2006)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Strength of Weak Ties (1973)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)Are Investors Reluctant to Realize Their Losses? (1998)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)The weirdest people in the world? (2010)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1984Choices, values, and frames.6,505 cited
  • 2013Choices, Values, and Frames5,320 cited
  • 1955A study of normative and informational social influences upon individual judgment.5,119 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2001Brand Community4,090 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,233 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,974 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,544 cited
  • 1978Homophily, Selection, and Socialization in Adolescent Friendships1,487 cited
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  • 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
  • 1974Consumer Socialization1,017 cited
  • 2012Symbols for Sale1,012 cited
  • 1975Informational and Normative Social Influence in Buyer Behavior

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  • 2022LITERASI EKONOMI, RASIONALITAS EKONOMI, DAN KELOMPOK TEMAN SEBAYA TERHADAP PERILAKU KONSUMTIF11 cited